Share of ad impressions to Apple smartphone devices from Millennial Media's network falls below 50 percent in May.
Mobile ad impressions from smartphone devices running Google's Android OS and RIM OS grew in May, while those from Apple devices fell considerably, according to data from Millennial Media.
The mobile ad network reported ad impressions across its network from Apple smartphones fell 14 percent between April and May, while Android and RIM devices saw growth of 5 percentage points and 2 percentage points, respectively.
Overall, Apple's OS continued to dominate the smartphone space in terms of ad impressions, but fell to well under half, representing 48 percent. Google's Android, meanwhile, grew to account for 15 percent of ad impressions in May, while RIM OS remained in the second spot with a 19 percent share.
Millennial's data omits connected devices that do not offer phone functionality, such as iPod Touch, iPad, and Sony PSP devices.
|Share of Ad Impressions by Smartphone OS, May 2010 vs April 2010|
|Share of Impressions (%)|
|Operating System||April 2010||May 2010|| |
|Windows Mobile OS||5||4||-1|
|Note: Impression share percentages only refer to impressions from Smartphones in the U.S. Smartphone data does not include what could be considered Smartphones running proprietary Operating Systems, e.g. Samsung Instinct, LG Vu. Data does not include Connected Devices - handheld devices which can access the mobile web but are not a mobile phone, including iPod touch, Sony PSP, Nintendo DS, iPad, etc.|
|Source: Millennial Media 2010|
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET