Share of ad impressions to Apple smartphone devices from Millennial Media's network falls below 50 percent in May.
Mobile ad impressions from smartphone devices running Google's Android OS and RIM OS grew in May, while those from Apple devices fell considerably, according to data from Millennial Media.
The mobile ad network reported ad impressions across its network from Apple smartphones fell 14 percent between April and May, while Android and RIM devices saw growth of 5 percentage points and 2 percentage points, respectively.
Overall, Apple's OS continued to dominate the smartphone space in terms of ad impressions, but fell to well under half, representing 48 percent. Google's Android, meanwhile, grew to account for 15 percent of ad impressions in May, while RIM OS remained in the second spot with a 19 percent share.
Millennial's data omits connected devices that do not offer phone functionality, such as iPod Touch, iPad, and Sony PSP devices.
|Share of Ad Impressions by Smartphone OS, May 2010 vs April 2010|
|Share of Impressions (%)|
|Operating System||April 2010||May 2010|| |
|Windows Mobile OS||5||4||-1|
|Note: Impression share percentages only refer to impressions from Smartphones in the U.S. Smartphone data does not include what could be considered Smartphones running proprietary Operating Systems, e.g. Samsung Instinct, LG Vu. Data does not include Connected Devices - handheld devices which can access the mobile web but are not a mobile phone, including iPod touch, Sony PSP, Nintendo DS, iPad, etc.|
|Source: Millennial Media 2010|
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT