Top strategist elaborates on Unilever's plan to double its digital spend this year.
Cannes, France-- Unilever CMO Keith Weed said today the CPG giant will double its digital budgets this year.
Afterward, ClickZ spoke with Babs Rangaiah, the company's VP of global communication planning. Rangaiah is one of Unilever's top marketing strategists and an interactive vet, having worked at Agency.com from 1999 to 2002. He was with a group of Unilever execs that toured the West Coast earlier this year, meeting with Yahoo, MSN, Amazon, Google, Facebook, and Apple. In the video below, he talks about global spending priorities, technology partnerships, and mobile's place in the mix.
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On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT