Home  › Marketing › Agency Spotlight
Zachary Rodgers

Babs Rangaiah Talks About Unilever's New Priorities [Video]

  |  June 25, 2010   |  Comments

Cannes, France-- Unilever CMO Keith Weed said today the CPG giant will double its digital budgets this year.

Afterward, ClickZ spoke with Babs Rangaiah, the company's VP of global communication planning. Rangaiah is one of Unilever's top marketing strategists and an interactive vet, having worked at Agency.com from 1999 to 2002. He was with a group of Unilever execs that toured the West Coast earlier this year, meeting with Yahoo, MSN, Amazon, Google, Facebook, and Apple. In the video below, he talks about global spending priorities, technology partnerships, and mobile's place in the mix.

Follow Zachary Rodgers on Twitter at @zachrodgers.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

RELATED READING

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 5 Mistakes Killing Your Marketing
  2. What Marketers Expect From Facebook's 'New Home on Android'
  3. Gigya and Janrain Partner With Google+ for Social Sign-In
  4. Nissan Debuts Instagram Channel
  5. Facebook Reveals ‘Home,’ its New Mobile Digs on Android

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy