Babs Rangaiah Talks About Unilever's New Priorities [Video]

  |  June 25, 2010   |  Comments

Top strategist elaborates on Unilever's plan to double its digital spend this year.

Cannes, France-- Unilever CMO Keith Weed said today the CPG giant will double its digital budgets this year.

Afterward, ClickZ spoke with Babs Rangaiah, the company's VP of global communication planning. Rangaiah is one of Unilever's top marketing strategists and an interactive vet, having worked at Agency.com from 1999 to 2002. He was with a group of Unilever execs that toured the West Coast earlier this year, meeting with Yahoo, MSN, Amazon, Google, Facebook, and Apple. In the video below, he talks about global spending priorities, technology partnerships, and mobile's place in the mix.

Follow Zachary Rodgers on Twitter at @zachrodgers.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...