Ad creatives get inspired and inebriated in the South of France.
Cannes, France-- The second half of the week at Cannes was as gorgeous, weather-wise, as the first half. When they weren't cooped up in the Palais des Festivals, attendees strolled Le Croisette or hit sponsored beach parties thrown by agencies and media companies.
Watch below for glimpses of the Yahoo beach party, a late night crowd outside the Gutter Bar, and a smile-activated ice cream vending machine - created by SapientNitro for Unilever - that has dispensed approximately 6,000 frozen treats this week.
Follow Zachary Rodgers on Twitter at @zachrodgers.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT