Ad creatives get inspired and inebriated in the South of France.
Cannes, France-- The second half of the week at Cannes was as gorgeous, weather-wise, as the first half. When they weren't cooped up in the Palais des Festivals, attendees strolled Le Croisette or hit sponsored beach parties thrown by agencies and media companies.
Watch below for glimpses of the Yahoo beach party, a late night crowd outside the Gutter Bar, and a smile-activated ice cream vending machine - created by SapientNitro for Unilever - that has dispensed approximately 6,000 frozen treats this week.
Follow Zachary Rodgers on Twitter at @zachrodgers.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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