Ad creatives get inspired and inebriated in the South of France.
Cannes, France-- The second half of the week at Cannes was as gorgeous, weather-wise, as the first half. When they weren't cooped up in the Palais des Festivals, attendees strolled Le Croisette or hit sponsored beach parties thrown by agencies and media companies.
Watch below for glimpses of the Yahoo beach party, a late night crowd outside the Gutter Bar, and a smile-activated ice cream vending machine - created by SapientNitro for Unilever - that has dispensed approximately 6,000 frozen treats this week.
Follow Zachary Rodgers on Twitter at @zachrodgers.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT