Twitter Extends Marketer Visibility With Promoted Trends

  |  June 17, 2010   |  Comments

The social network is allowing marketers to purchase real estate in its trending topics list.

Twitter has begun offering advertisers significantly more exposure on its website with an extension of its Promoted Tweets marketing platform, dubbed "Promoted Trends."

The service essentially allows marketers to place a sponsored phrase at the bottom of Twitter's trending topics list, which links through to search results for that topic. Sponsored posts are clearly marked with a yellow "Promoted" button alongside them.

The extension is by no means a major update, but trending topics appear on every user's homepage, potentially reaching a larger audience than the company's Promoted Tweet ads which currently only appear when users search for specific keywords. twitterpromoted.jpg

For example, Disney is currently testing the service to promote its Toy Story 3 movie. Rather than only reaching users that search for the movie specifically, a sponsored link is now placed on the right hand side of users' homepages below organic trending terms. Users that click on the link are presented with unfiltered search results, but a persistent Promoted Tweet from Disney sits at the top of the search results page.

According to information posted on Twitter's help site, Promoted Trends can only relate to topics that are already trending, but haven't yet made it into the top 10. If a topic is already being talked about, therefore, marketers will have the opportunity to pay to have it included in the list.

Twitter says the test will run for an indefinite period, depending on its success, and that Promoted Trends are currently visible to users globally.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...