Twitter Extends Marketer Visibility With Promoted Trends

  |  June 17, 2010   |  Comments

The social network is allowing marketers to purchase real estate in its trending topics list.

Twitter has begun offering advertisers significantly more exposure on its website with an extension of its Promoted Tweets marketing platform, dubbed "Promoted Trends."

The service essentially allows marketers to place a sponsored phrase at the bottom of Twitter's trending topics list, which links through to search results for that topic. Sponsored posts are clearly marked with a yellow "Promoted" button alongside them.

The extension is by no means a major update, but trending topics appear on every user's homepage, potentially reaching a larger audience than the company's Promoted Tweet ads which currently only appear when users search for specific keywords. twitterpromoted.jpg

For example, Disney is currently testing the service to promote its Toy Story 3 movie. Rather than only reaching users that search for the movie specifically, a sponsored link is now placed on the right hand side of users' homepages below organic trending terms. Users that click on the link are presented with unfiltered search results, but a persistent Promoted Tweet from Disney sits at the top of the search results page.

According to information posted on Twitter's help site, Promoted Trends can only relate to topics that are already trending, but haven't yet made it into the top 10. If a topic is already being talked about, therefore, marketers will have the opportunity to pay to have it included in the list.

Twitter says the test will run for an indefinite period, depending on its success, and that Promoted Trends are currently visible to users globally.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...