Twitter Extends Marketer Visibility With Promoted Trends

  |  June 17, 2010   |  Comments

The social network is allowing marketers to purchase real estate in its trending topics list.

Twitter has begun offering advertisers significantly more exposure on its website with an extension of its Promoted Tweets marketing platform, dubbed "Promoted Trends."

The service essentially allows marketers to place a sponsored phrase at the bottom of Twitter's trending topics list, which links through to search results for that topic. Sponsored posts are clearly marked with a yellow "Promoted" button alongside them.

The extension is by no means a major update, but trending topics appear on every user's homepage, potentially reaching a larger audience than the company's Promoted Tweet ads which currently only appear when users search for specific keywords. twitterpromoted.jpg

For example, Disney is currently testing the service to promote its Toy Story 3 movie. Rather than only reaching users that search for the movie specifically, a sponsored link is now placed on the right hand side of users' homepages below organic trending terms. Users that click on the link are presented with unfiltered search results, but a persistent Promoted Tweet from Disney sits at the top of the search results page.

According to information posted on Twitter's help site, Promoted Trends can only relate to topics that are already trending, but haven't yet made it into the top 10. If a topic is already being talked about, therefore, marketers will have the opportunity to pay to have it included in the list.

Twitter says the test will run for an indefinite period, depending on its success, and that Promoted Trends are currently visible to users globally.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...