Twitter Extends Marketer Visibility With Promoted Trends

  |  June 17, 2010   |  Comments

The social network is allowing marketers to purchase real estate in its trending topics list.

Twitter has begun offering advertisers significantly more exposure on its website with an extension of its Promoted Tweets marketing platform, dubbed "Promoted Trends."

The service essentially allows marketers to place a sponsored phrase at the bottom of Twitter's trending topics list, which links through to search results for that topic. Sponsored posts are clearly marked with a yellow "Promoted" button alongside them.

The extension is by no means a major update, but trending topics appear on every user's homepage, potentially reaching a larger audience than the company's Promoted Tweet ads which currently only appear when users search for specific keywords. twitterpromoted.jpg

For example, Disney is currently testing the service to promote its Toy Story 3 movie. Rather than only reaching users that search for the movie specifically, a sponsored link is now placed on the right hand side of users' homepages below organic trending terms. Users that click on the link are presented with unfiltered search results, but a persistent Promoted Tweet from Disney sits at the top of the search results page.

According to information posted on Twitter's help site, Promoted Trends can only relate to topics that are already trending, but haven't yet made it into the top 10. If a topic is already being talked about, therefore, marketers will have the opportunity to pay to have it included in the list.

Twitter says the test will run for an indefinite period, depending on its success, and that Promoted Trends are currently visible to users globally.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...