Steele talks about Yahoo's sandy tribute to clients and her Cannes Lions session with Ben Stiller and Jeff Goodby.
Cannes, France-- At Yahoo's annual beach party here, a small team of sand sculptors constructed a fleeting tribute to global clients like Chevy, Gillette, Coca-Cola, and Axe.
The pyramid-shaped "brand castle" towered over Yahoo's beach party, where advertisers and agency execs including Jeff Goodby of Goodby, Silverstein & Partners mingled and ate. Each year, the mid-week event aspires to provide a relaxing break from the chaos of the Palais de Festivals.
In the video below, Yahoo CMO Elisa Steele talks with ClickZ about the idea behind the castle and her packed Cannes Lions session with Ben Stiller. After watching the video, scroll down to view an embedded photo slide show.
Photos from the party:
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On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT