Cannes, France-- At Yahoo's annual beach party here, a small team of sand sculptors constructed a fleeting tribute to global clients like Chevy, Gillette, Coca-Cola, and Axe.
The pyramid-shaped "brand castle" towered over Yahoo's beach party, where advertisers and agency execs including Jeff Goodby of Goodby, Silverstein & Partners mingled and ate. Each year, the mid-week event aspires to provide a relaxing break from the chaos of the Palais de Festivals.
In the video below, Yahoo CMO Elisa Steele talks with ClickZ about the idea behind the castle and her packed Cannes Lions session with Ben Stiller. After watching the video, scroll down to view an embedded photo slide show.
Photos from the party:
Follow Zachary Rodgers on Twitter at @zachrodgers.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
March 19, 2014