Video Interview: CMO Elisa Steele at Yahoo's 'Brand Castle' Party in Cannes

Zachary Rodgers | June 24, 2010 | 0 comments

Cannes, France-- At Yahoo's annual beach party here, a small team of sand sculptors constructed a fleeting tribute to global clients like Chevy, Gillette, Coca-Cola, and Axe.

The pyramid-shaped "brand castle" towered over Yahoo's beach party, where advertisers and agency execs including Jeff Goodby of Goodby, Silverstein & Partners mingled and ate. Each year, the mid-week event aspires to provide a relaxing break from the chaos of the Palais de Festivals.

In the video below, Yahoo CMO Elisa Steele talks with ClickZ about the idea behind the castle and her packed Cannes Lions session with Ben Stiller. After watching the video, scroll down to view an embedded photo slide show.

Photos from the party:

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.