Home  › Media › Media Buying
lorizio

Keith Lorizio Replaces Domeniconi as Head of Microsoft's U.S. Ad Sales

  |  July 7, 2010   |  Comments

Lorizio says he'll improve Microsoft's media analytics offerings to advertisers.

Microsoft has promoted Keith Lorizio to VP of U.S. sales and marketing, a role previously held by Robin Domeniconi. In an interview today with ClickZ, he said a primary focus going forward will be to improve the company's media analytics offerings to brand advertisers.

lorizio.jpg A five-year employee, Lorizio was most recently head of U.S. field sales for Microsoft, overseeing 230 employees. He'll now lead a group more than twice that size, controlling field sales, account services and marketing in the U.S. His team is charged with packaging and selling all the company's ad platforms in this country, including MSN, the Microsoft Media Network, Xbox, and some aspects of Microsoft's search alliance with Yahoo.

Lorizio, 45, lives in Boston but spends much of his time in New York. He'll report to Carolyn Everson, Microsoft's corporate VP of global ad sales, who started just one month ago and is also based in New York. The U.S. is by far the largest contributor to Microsoft's ad revenue, making up 48 percent of global sales.

Domeniconi meanwhile has returned to her roots in the magazine industry, taking a job as chief brand officer for the Elle Group. While at Microsoft, she emphasized audiences over products, reducing the number of reps for specific products and platforms while emphasizing integrated media packages featuring Web and mobile properties, Xbox, search, and ad network placements.

Lorizio told ClickZ he will focus on improvements in another area where Microsoft is lacking - media analytics.

"Right now we have data captured from many different platforms; with media analytics there's room for us to grow," he said. "To have those consumer insights we have to look at exactly what's happening, the path users are having and the sites they're visiting."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...