Google Creates New Brand for Display Ad Platforms

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"Google Display Network" is the new name for the search giant's consolidated display ad platforms. The Mountain View, CA-based company announced the move early Friday afternoon with a blog post by Neal Mohan, VP of product management.

The brand will umbrella Google's Adsense, Ad Exchange, YouTube, Google Finance, Gmail, Google Maps, and Blogger properties. As has been the case, Google Display Network will offer text, image, rich media, mobile, and video ads.

More from Mohan's post: "In the upcoming weeks, you'll see a change in the AdWords interface reflecting this new term, and you'll see Google Display Network where you might have seen Google Content Network mentioned. We've also launched a new website showcasing the sites and benefits available to you on the Google Display Network." The development comes almost a year after Google officially launched the DoubleClick Ad Exchange. And while the ad-buying process across the search site's network doesn't appear to be changed, the move seems designed to give the company a clearer, one-stop-shop identity for all things Google marketing.

Follow Christopher Heine on Twitter at @ChrisClickZ.