Google Creates New Brand for Display Ad Platforms

  |  June 18, 2010   |  Comments

The 'Google Display Network' was announced in a blog post Friday afternoon.

"Google Display Network" is the new name for the search giant's consolidated display ad platforms. The Mountain View, CA-based company announced the move early Friday afternoon with a blog post by Neal Mohan, VP of product management.

The brand will umbrella Google's Adsense, Ad Exchange, YouTube, Google Finance, Gmail, Google Maps, and Blogger properties. As has been the case, Google Display Network will offer text, image, rich media, mobile, and video ads.

More from Mohan's post: "In the upcoming weeks, you'll see a change in the AdWords interface reflecting this new term, and you'll see Google Display Network where you might have seen Google Content Network mentioned. We've also launched a new website showcasing the sites and benefits available to you on the Google Display Network." The development comes almost a year after Google officially launched the DoubleClick Ad Exchange. And while the ad-buying process across the search site's network doesn't appear to be changed, the move seems designed to give the company a clearer, one-stop-shop identity for all things Google marketing.

Follow Christopher Heine on Twitter at @ChrisClickZ.


Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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