The 'Google Display Network' was announced in a blog post Friday afternoon.
"Google Display Network" is the new name for the search giant's consolidated display ad platforms. The Mountain View, CA-based company announced the move early Friday afternoon with a blog post by Neal Mohan, VP of product management.
The brand will umbrella Google's Adsense, Ad Exchange, YouTube, Google Finance, Gmail, Google Maps, and Blogger properties. As has been the case, Google Display Network will offer text, image, rich media, mobile, and video ads.
More from Mohan's post: "In the upcoming weeks, you'll see a change in the AdWords interface reflecting this new term, and you'll see Google Display Network where you might have seen Google Content Network mentioned. We've also launched a new website showcasing the sites and benefits available to you on the Google Display Network." The development comes almost a year after Google officially launched the DoubleClick Ad Exchange. And while the ad-buying process across the search site's network doesn't appear to be changed, the move seems designed to give the company a clearer, one-stop-shop identity for all things Google marketing.
Follow Christopher Heine on Twitter at @ChrisClickZ.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET