Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch.
Since its U.S. release at the end of April and a global release at the end of May, the majority of visitors to Yahoo properties from Apple's iPad device have been male, and aged 21 to 44, according to data released by the portal this week.
Yahoo released preliminary demographic data on iPad users just nine days after its U.S. launch, but says it has seen a seven-fold increase in users visiting its sites from the device in the two months following its full global launch.
Based on data collected from users who sign into Yahoo accounts on the device, the portal found 61 percent of U.S. iPad users to date have been male, considerably higher than the average number of male users across its sites, which stands at 51 percent. The distribution has become more gender-balanced since Yahoo's initial research, however, which suggested 66 percent of early iPad users were male.
Yahoo also reported 62 percent of iPad visitors were aged between 21 and 44 in the three months following its launch. The most concentrated distribution of visits came from users aged between 35 and 44, however, with users in that bracket accounting for 28 percent of visits overall. Users aged between 21 and 29 were the second most active, accounting for 19 percent of visits.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT