Home  › Stats › Audience/Traffic
ipad-iw

Early U.S. iPad Users are Mostly Male, Aged 21 to 44

  |  July 9, 2010   |  Comments

Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch.

Since its U.S. release at the end of April and a global release at the end of May, the majority of visitors to Yahoo properties from Apple's iPad device have been male, and aged 21 to 44, according to data released by the portal this week.

Yahoo released preliminary demographic data on iPad users just nine days after its U.S. launch, but says it has seen a seven-fold increase in users visiting its sites from the device in the two months following its full global launch.

Based on data collected from users who sign into Yahoo accounts on the device, the portal found 61 percent of U.S. iPad users to date have been male, considerably higher than the average number of male users across its sites, which stands at 51 percent. The distribution has become more gender-balanced since Yahoo's initial research, however, which suggested 66 percent of early iPad users were male.

Yahoo also reported 62 percent of iPad visitors were aged between 21 and 44 in the three months following its launch. The most concentrated distribution of visits came from users aged between 35 and 44, however, with users in that bracket accounting for 28 percent of visits overall. Users aged between 21 and 29 were the second most active, accounting for 19 percent of visits.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...