A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels.
Last week, men's hygiene brand Old Spice unleashed a barrage of over 180 videos through its YouTube channel, during which the brand's mascot The Old Spice guy answered questions from users submitted through various social networks, including Twitter, Facebook, and YouTube itself.
The campaign - created by agency Wieden + Kennedy - ran for just three days, with the first videos published on Monday, and the final message posted Wednesday evening. In just seven days since it launched, it's achieved the following:
By Monday morning that number had more than doubled to 94,000 followers, and the account was featured on over 2,300 Twitter lists.
The campaign has also been making use of Facebook, encouraging users to pose questions, and posting the video responses on its official Facebook page. Some of those videos have already recorded upwards of 2,000 "likes," and the brand page itself has amassed over 630,000 likes.
According to Wieden + Kennedy, the campaign was created using a team of around 35 people working 12 hours a day for its three day duration.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.