Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar

  |  July 16, 2010   |  Comments

AT&T may have American Idol, but Verizon now has Dame un Break.

AT&T may have American Idol, but Verizon now has Dame un Break.

Dame un break is a new online contest from Yahoo En Espanol and Tr3s: MTV, MÚsica y Más designed to find the next Latino superstar. Amateur bands or solo musicians can upload videos of themselves performing original songs to the Dame un Break website until August 8th. Fans then have until August 29th to vote for their favorite videos. Representatives from Tr3s, MTV's Latino network, will then select a winner from among the finalists. That winner will get the chance to record their song and a video for it with Grammy winning producer Sebastian Krys.

Verizon, the exclusive sponsor for Dame un Break (which translates to "give me a break") will debut the video on its V Cast video-on-demand network. It is also hosting a sweepstakes exclusively for Verizon subscribers: by texting "DUB" to 66333, subscribers have a chance to win a trip to Los Angeles to see the filming of the winner's video. Verizon will also be the only featured display advertiser on the contest's site, which Yahoo hopes will end up hosting mini-communities centered on each musician.

"We're creating a 360-degree experience to enable Verizon to engage with an audience that is highly interested in music," said Armando Rodriguez, general manager of Yahoo Hispanic Americas, "both users who are submitting audition tapes as well as the general Hispanic community. This is a very digitally minded segment that believes in the Internet and is more likely to text, to comment and to download videos in general."

After the video premiers on the V Cast network, it will enter regular rotation on Tr3s (pronounced "tres"), which reaches 17.4 million Hispanic households. Verizon claims about 91.2 million wireless customers.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...