CEO James Departs Omniture Less than a Year After Adobe Deal

  |  July 26, 2010   |  Comments

Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.

Josh James, founder and former CEO of Omniture, is leaving Adobe less than a year after the software manufacturer purchased his measurement and analytics firm for $1.8 billion.

James' departure was quietly announced in a press release listing a number of executive moves at Adobe. He will be succeeded by Brad Rencher, who was previously VP of business operations for the Omniture unit. James will leave Adobe by the end of July.

Omniture's business now accounts for about 10 percent of Adobe's revenue, according to the release.

"With Omniture, Josh built the industry's first integrated online marketing suite as an intelligent platform to optimize online business initiatives," said Shantanu Narayen, Adobe president and CEO, in the release. "Further, he provided the leadership to ensure that we exceeded our timelines and milestones for the integration of Omniture into Adobe."

In March, Omniture struck a deal with Facebook that enabled marketers to buy and measure Facebook media through Omniture's search campaign management platform.

It's unclear whether James has taken a role with another firm.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...