Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.
Josh James, founder and former CEO of Omniture, is leaving Adobe less than a year after the software manufacturer purchased his measurement and analytics firm for $1.8 billion.
James' departure was quietly announced in a press release listing a number of executive moves at Adobe. He will be succeeded by Brad Rencher, who was previously VP of business operations for the Omniture unit. James will leave Adobe by the end of July.
Omniture's business now accounts for about 10 percent of Adobe's revenue, according to the release.
"With Omniture, Josh built the industry's first integrated online marketing suite as an intelligent platform to optimize online business initiatives," said Shantanu Narayen, Adobe president and CEO, in the release. "Further, he provided the leadership to ensure that we exceeded our timelines and milestones for the integration of Omniture into Adobe."
In March, Omniture struck a deal with Facebook that enabled marketers to buy and measure Facebook media through Omniture's search campaign management platform.
It's unclear whether James has taken a role with another firm.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT