CEO James Departs Omniture Less than a Year After Adobe Deal

  |  July 26, 2010   |  Comments

Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.

Josh James, founder and former CEO of Omniture, is leaving Adobe less than a year after the software manufacturer purchased his measurement and analytics firm for $1.8 billion.

James' departure was quietly announced in a press release listing a number of executive moves at Adobe. He will be succeeded by Brad Rencher, who was previously VP of business operations for the Omniture unit. James will leave Adobe by the end of July.

Omniture's business now accounts for about 10 percent of Adobe's revenue, according to the release.

"With Omniture, Josh built the industry's first integrated online marketing suite as an intelligent platform to optimize online business initiatives," said Shantanu Narayen, Adobe president and CEO, in the release. "Further, he provided the leadership to ensure that we exceeded our timelines and milestones for the integration of Omniture into Adobe."

In March, Omniture struck a deal with Facebook that enabled marketers to buy and measure Facebook media through Omniture's search campaign management platform.

It's unclear whether James has taken a role with another firm.


Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

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