Home  › Social › Social Media

Disney Pictures Extends Twitter Partnership to EarlyBird

  |  July 14, 2010   |  Comments

Following a Twitter promotion for "Toy Story 3," Disney is using the latest paid Twitter service to push "The Sorcerer's Apprentice."

Disney Pictures, a recent partner of Twitter, is the first to launch an @earlybird offer with the company. Following a promotion for Walt Disney Pictures/ Pixar Animation's "Toy Story 3" on Twitter, Disney's movie arm is using the latest paid Twitter service to push a ticket discount for "The Sorcerer's Apprentice".

"We've got an amazing lineup of deals to share in the coming days and weeks with people following @earlybird," wrote a Twitter communications staffer on the company's blog today. The company said it will promote earlybird deals on behalf of its advertisers, as well as deriving them from companies operating in the exploding online deals and group discount sector, such as Groupon and luxury goods discounter Gilt Groupe.

The Disney promotion mimics one it did for Toy Story 3, and solidifies the entertainment firm's interest in social media marketing. Throughout the day today Twitter's @earlybird account has retweeted DisneyPictures posts about the buy-one get-one Sorcerer's Apprentice ticket deal. "Enter your zip code, show time, 2 tickets, the APPRENTICE code, and get your 2 for 1 ticket to #SorcerersApprentice!" stated one post. The link in the post leads to a page on Fandango.

Disney was the first advertiser to try another recent paid Twitter service, Promoted Tweets. In June, Disney used Promoted Tweets - a paid listing that appears below Twitter's list of trending topics - to push the Toy Story 3 flick. Today, Twitter is using a promoted tweet to drive traffic to the @earlybird account.

If its recent Twitter and Facebook experimentation is any indication, the decades-old firm has clearly embraced social media marketing. The firm has promoted its Disney Tickets Together application for Facebook on the social network and Twitter. The app allows people to coordinate a "movie party" by organizing a group of friends to buy tickets to Disney films.

The Toy Story campaign also featured an intricate series of viral efforts, including Web videos mimicking '80s toy ads and flyers placed around college campuses promoting a Facebook page advertising delivery jobs at "Pizza Planet," a restaurant featured in the Toy Story movies.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...