Home  › Social › Social Media

New Buzzlogic Units Let Advertisers Match Consumers With Content

  |  July 27, 2010   |  Comments

Advertisers select keywords that populate ads with relevant content.

Buzzlogic is unveiling a series of new display ad units that feature content pulled dynamically from around the Web, letting advertisers play a role in connecting consumers to the information they are looking for.

The new ads, called BuzzRoll, allow advertisers to select keywords that will pull in relevant content from across the Web. Links to that content scroll across the ad unit, where readers can click on them or opt to share them through Twitter, Facebook or other social media. Advertisers can choose to include live links that are found automatically or to feature only pre-approved links. The units can also host video and Facebook applications through Facebook's APIs.

The idea is to let advertisers integrate more closely with the content they are advertising against. For example, if Country Music Television - one of the launch clients for BuzzRoll - wanted to associate itself with Toby Keith, it could place an ad on a blog about Toby Keith that dynamically pulls in other content about the artist from around the Web.

Buzzlogic, which was founded in 2005, operates a blog-centric ad network that is designed to connect major advertisers with small niche publishers who are often unable to attract them on their own. In January, it hired former Google executive Peter O'Sullivan to help build its national ad sales business and promote its network to advertisers.

"What BuzzRoll does is allow us not only to activate on these channels," said CTO John Donahue, "it incorporates content from other providers. it works to incorporate content people are already consuming in a targeted media buy."

Microsoft joins CMT as one of the launch clients for BuzzRoll. The units have been in beta testing for six months.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...