Adobe Systems announced plans to purchase open source CMS company Day Software.
Adobe Systems announced plans to purchase open source content management system (CMS) company Day Software for $240 million in cash in a move that should enhance Adobe's ability to help its clients better deliver content across the Web.
In a statement announcing the deal, Rob Tarkoff, Adobe VP-general manager for digital enterprise solutions, said, "Adobe's acquisition of Day represents a key milestone in our efforts toward delivering best-in-class customer experience management solutions to enterprises and governments worldwide. With the addition of Day to our enterprise portfolio, we will be able to enhance the value of our offering and deliver on our vision of the web as the hub of customer interaction."
Going forward, the company said, Day will operate as a product line within Adobe's digital enterprise solutions business unit with Day CEO Erik Hansen joining Adobe and reporting directly to Tarkoff.
Based in Basel, Switzerland and Boston, Day's clients include global brands such as McDonald's, GM, Kodak, Time Inc, NBC Universal, UBS, Credit Suisse, Daimler, and DHL. For the first six months of 2010, Day reported $3.5 million in profits on a 47 percent year-over-year rise in revenue to $23.7 million.
The new acquisition comes less than a year after Adobe purchased online analytics provider Omniture, for $1.8 billion. Adobe, best known for Acrobat and its Flash Platform, said the combination of Day's CMS solutions will enable Adobe's existing customers to better integrate their global Web presence and business applications, unlocking value across their marketing, sales, and service processes.
One CMS executive, who requested anonymity, explained, "Day provides the infrastructure so that you can have your software served better across web sites. It really is plumbing, but the thing this acquisition does is enable marketers to get their content across to their users much easier."
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.