Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.
David Kenny, the dynamic CEO of Digitas until its acquisition by Publicis who later stayed to guide the agency holding company's digital strategy, has been named president of cloud optimization services company Akamai.
In his new role, which begins September 7, Kenny will oversee Akamai's business operations, including its products group, services, marketing, global sales, engineering and operations.
He will report to Akamai CEO Paul Sagan, who in a statement said, "We have known David for a number of years, and I am confident that he will be a vital contributor to Akamai's continued success. His global experience and executive capabilities will help to propel Akamai into its next phase of growth, and I look forward to partnering with him for many years to come."
Kenny's most recent role was as managing partner with Publicis digital media services unit VivaKi. Among Vivaki's initiatives was to actively encourage the online marketing industry to coalesce around a new video ad format, Ad Selector, to better compete for dollars now being spent on 30-second TV spots.
Kenny, 48, is already very familiar with Akamai, having serves on its board of directors since 2007. In a statement he said, "Akamai plays such an important role in the very fabric of the Internet, and I have long admired the company's talents and technological capabilities."
Cambridge, MA-based Akamai is best known for its server infrastructure that helps companies deliver online content and e-commerce to customers worldwide, handling billions of Web interactions daily.
The hiring of Kenny is thought to be part of a strategy to leverage all the data that passes through its servers to craft a larger role for Akamai in online advertising and analytics.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT