Home  › Marketing › Strategies
kenny

Former Digitas CEO Kenny Named Akamai President

  |  July 29, 2010   |  Comments

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.

kennyDavid Kenny, the dynamic CEO of Digitas until its acquisition by Publicis who later stayed to guide the agency holding company's digital strategy, has been named president of cloud optimization services company Akamai.

In his new role, which begins September 7, Kenny will oversee Akamai's business operations, including its products group, services, marketing, global sales, engineering and operations.

He will report to Akamai CEO Paul Sagan, who in a statement said, "We have known David for a number of years, and I am confident that he will be a vital contributor to Akamai's continued success. His global experience and executive capabilities will help to propel Akamai into its next phase of growth, and I look forward to partnering with him for many years to come."

Kenny's most recent role was as managing partner with Publicis digital media services unit VivaKi. Among Vivaki's initiatives was to actively encourage the online marketing industry to coalesce around a new video ad format, Ad Selector, to better compete for dollars now being spent on 30-second TV spots.

Kenny, 48, is already very familiar with Akamai, having serves on its board of directors since 2007. In a statement he said, "Akamai plays such an important role in the very fabric of the Internet, and I have long admired the company's talents and technological capabilities."

Cambridge, MA-based Akamai is best known for its server infrastructure that helps companies deliver online content and e-commerce to customers worldwide, handling billions of Web interactions daily.

The hiring of Kenny is thought to be part of a strategy to leverage all the data that passes through its servers to craft a larger role for Akamai in online advertising and analytics.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...
    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...