Home  › Marketing › Strategies
kenny

Former Digitas CEO Kenny Named Akamai President

  |  July 29, 2010   |  Comments

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.

kennyDavid Kenny, the dynamic CEO of Digitas until its acquisition by Publicis who later stayed to guide the agency holding company's digital strategy, has been named president of cloud optimization services company Akamai.

In his new role, which begins September 7, Kenny will oversee Akamai's business operations, including its products group, services, marketing, global sales, engineering and operations.

He will report to Akamai CEO Paul Sagan, who in a statement said, "We have known David for a number of years, and I am confident that he will be a vital contributor to Akamai's continued success. His global experience and executive capabilities will help to propel Akamai into its next phase of growth, and I look forward to partnering with him for many years to come."

Kenny's most recent role was as managing partner with Publicis digital media services unit VivaKi. Among Vivaki's initiatives was to actively encourage the online marketing industry to coalesce around a new video ad format, Ad Selector, to better compete for dollars now being spent on 30-second TV spots.

Kenny, 48, is already very familiar with Akamai, having serves on its board of directors since 2007. In a statement he said, "Akamai plays such an important role in the very fabric of the Internet, and I have long admired the company's talents and technological capabilities."

Cambridge, MA-based Akamai is best known for its server infrastructure that helps companies deliver online content and e-commerce to customers worldwide, handling billions of Web interactions daily.

The hiring of Kenny is thought to be part of a strategy to leverage all the data that passes through its servers to craft a larger role for Akamai in online advertising and analytics.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...