Home  › Marketing › Strategies
champagne

Welcome to the New ClickZ

  |  July 29, 2010   |  Comments

Our online publication about interactive marketing gets more interactive and social.

Today we introduce the new ClickZ.

So, what does this mean for you as a reader?

Our new design, especially the removal of the left-hand vertical navigation, offers the ability to better showcase lively and colorful display, video, mobile, and social marketing campaigns that deserve your attention.

After all, we're a publication that's all about advertising and marketing.

"It has been a long time in coming and I am very grateful for all the hard work our team put in to make this new site a reality," said Matt McGowan, head of U.S. and publisher, Incisive Media. "All testing points to the unanimous conclusion that our subscribers will have a better experience with ClickZ moving forward while our advertisers will be able to run higher impact and increasingly creative campaigns."

We're also introducing a new logo and more interactive features, such as showcasing your comments and tweets about ClickZ articles in the "community activity stream."

"As publishing evolves, we're ever more reliant - and grateful - for your insights and comments that provide us with a reality check on what's working and not working in marketing today," said Anna Maria Virzi, executive editor, ClickZ.

You will have greater flexibility to find what you're looking for on ClickZ, thanks to an updated horizontal navigation. Click on "Topics" and you'll find the latest news articles and specialized coverage, including how-to's and commentary written by ClickZ Experts, under "Marketing Strategy" and other categories.

clickz-logo

 

 

Our new logo, meanwhile, is the product of a months-long iterative process. One goal was to make the ClickZ name and icon bigger and bolder than it has been in years past.

You can also use tags to track key topics or companies, as well as use our new site search from Autonomy. And if you subscribe to any of ClickZ's newsletters, you'll notice the new design that should make reading articles easier on any device.

Overhauling a 13-year-old website that possesses rich archives - we have as many as 35,000 news stories, stats articles, and Experts columns - is a gargantuan task that requires vision, patience, and extreme attention to detail.

Leading the charge for change has been Matt McGowan, who worked in tandem with ClickZ's editorial team and Rebecca Holz, our Web project lead. During the planning and work that stretched over a year, Rebecca demonstrated an amazing amount of patience in coordinating the finer details of the transition, working closely with Diane Carcary, Incisive Media's project manager in U.K.; the software development team from Srishti based in India, and others.

With in-depth news analysis by ClickZ's news team, commentary and how-to's from marketing practitioners who author ClickZ Experts columns, and a repository for marketing stats, we look forward to continue to make good on our original promise to help marketers do their jobs better.

Let us know what you would like us to add as the site continues its evolution.

We look forward to hearing from you. Comment, below, or contact our editorial team.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...