Home  › Social › Social Media

New Ripple6 Units Put Social Conversations in Display Ads

  |  July 29, 2010   |  Comments

Second company this week to debut a display product incorporating social media content.

Social media services company Ripple 6, a division of PointRoll, today unveiled a pair of ad units that dynamically display social networking conversations in real time, making Ripple6 the second company this week to debut a display product that incorporates live social media content.

The units, known as Social Ad and Socialite, pull comments directly from an advertiser's social networking site and display them as scrolling text at the bottom of the ad. The Social Ad unit is for clients who want to pull comments from a community they are hosting on Ripple6's social platform, Social Hub. Socialite is for clients who don't have a Social Hub community and would rather pull comments from Facebook, Twitter or their corporate blog.

Users can click on the comments in the ads if they want to visit the sites they were pulled from. Clients have the option of letting comments display automatically, or pre-approving them. 

The hope is to foster deeper brand interaction with consumers by engaging them in ongoing conversations, rather than leading them to a static Web site.

"In the beginning, marketers saw value in putting customer views or testimonials on ads," said Sang Kim, CEO of Ripple6. "This is taking it to the next level and actually synchronizing the best conversations about their brands within a real-time ad unit."

The ads are designed to run on Ripple6s Social Hub, said Sang, but can be exported to any outside advertising network.

Earlier this week, BuzzLogic unveiled a display unit called Buzroll that allows advertisers to display content on any topic pulled dynamically from around the Web.

 

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...