E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter.
Internet users in the U.S. spent 43 percent more time on social networking sites in June 2010 than they did during the same period in 2009, according to data from Nielsen. The audience measurement firm estmates services such as Facebook and Twitter now account for almost 23 percent of all time spent online by U.S. users, up from 15.8 percent in June 2009.
Much of the growth for social networks appears to be coming at the expense of other online communication methods, such as e-mail and instant messaging, which experienced drops in their overall share of time by 28 percent and 15 percent year-over-year, respectively. Portal sites were the other major loser, with their share of users' time dipping 19 percent.
Overall, Nielsen found U.S. users spent 36 percent of their time communicating across social networks, blogs, personal e-mail, and instant messaging.
Alongside social networking, online gaming and online video were the other two site categories that experienced major gains over the past year, growing their share of time by 10 percent and 12 percent, respectively. Search, meanwhile, remained relatively flat, accounting for just 1 percent more of users' time.
Top 10 Sectors by Share of U.S. Internet Time
|Rank||Category||Share of Time June 2010 (%)||Share of Time June 2009 (%)||Change in Share of Time (%)|
|Source: The Nielsen Company|
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT