Mobile Internet and mobile app adoption is higher in China than in the U.S.
A greater portion of Chinese mobile subscribers are accessing the Internet via mobile devices than users in the U.S., according to a report from The Nielsen Company. Research conducted by the measurement firm also suggested more Chinese users download mobile applications and make use of mobile instant messaging services than their U.S. counterparts.
Although mobile devices are only just reaching widespread penetration in China, Nielsen found 38 percent of mobile subscribers there claim to access online content on a monthly basis, compared with just 27 percent of subscribers in the U.S. In addition, 20 percent of users in China claim to download mobile apps and 23 percent use mobile instant messaging products, compared with 18 percent and 16 percent of U.S. users, respectively.
China also surpassed the U.S. in terms of text message usage, with 86 percent of users there using SMS services compared with 64 percent of U.S. subscribers. Two areas in which the U.S. continues to outpace China in terms of adoption, however, are location-based services and e-mail.
Nielsen's research was based on face-to-face surveys with 4,946 consumers age 15 and up in 19 cities around China. The interviews were conducted in March 2010.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT