Facebook Tabs on Brand Pages to Shrink in Two Weeks
The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent.
The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent.
Tabs on official branded Facebook pages will be downsized from 760 to 520 pixels wide on Aug. 23, the social site announced on its blog Friday evening. The Palo Alto, CA-based company said page administrators could preview their custom tabs in the new width format this week, allowing them to tweak page layouts before the buttons become automatically resized.
The tabs essentially allow brands to create a top navigation system for sections of their Facebook page. Retailers from all niches have created “Shop” and “Weekly Deals” tabs to pitch products. Manufacturers and service providers have made YouTube tabs with videos showcasing their wares and specialties. Other marketers have used the tabs to push engagement features like polls and interactive games.
A 32 percent decrease in width would seem to point towards fewer clicks on the tabs. But Hazel Grace Dircksen, founder of Facebook marketing agency Social Bees, suggests the changes on the social site do not necessarily mean bad news for advertisers.
“For marketers, this is basically just a temporary inconvenience for page owners,” she said. “Though unconfirmed, we speculate that the narrower tab would allow for wider ads, which would be great for brands trying to gain awareness on Facebook.”
Meanwhile, Facebook also announced via the blog that the “Boxes” tab on both brand pages and personal profiles will be going away.
Fran Larkin, Facebook’s platform product marketing manager, explained the changes in his post: “These updates are designed to simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools for growing your business with Facebook. We’ll share more of our plans for the roadmap in the coming weeks.”
Follow Christopher Heine on Twitter at @ChrisClickZ.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View article