Home  › Social › Social Media

Facebook Tabs on Brand Pages to Shrink in Two Weeks

  |  August 9, 2010   |  Comments

The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent.

Tabs on official branded Facebook pages will be downsized from 760 to 520 pixels wide on Aug. 23, the social site announced on its blog Friday evening. The Palo Alto, CA-based company said page administrators could preview their custom tabs in the new width format this week, allowing them to tweak page layouts before the buttons become automatically resized.

The tabs essentially allow brands to create a top navigation system for sections of their Facebook page. Retailers from all niches have created "Shop" and "Weekly Deals" tabs to pitch products. Manufacturers and service providers have made YouTube tabs with videos showcasing their wares and specialties. Other marketers have used the tabs to push engagement features like polls and interactive games.

A 32 percent decrease in width would seem to point towards fewer clicks on the tabs. But Hazel Grace Dircksen, founder of Facebook marketing agency Social Bees, suggests the changes on the social site do not necessarily mean bad news for advertisers.

"For marketers, this is basically just a temporary inconvenience for page owners," she said. "Though unconfirmed, we speculate that the narrower tab would allow for wider ads, which would be great for brands trying to gain awareness on Facebook."

Meanwhile, Facebook also announced via the blog that the "Boxes" tab on both brand pages and personal profiles will be going away.

Fran Larkin, Facebook's platform product marketing manager, explained the changes in his post: "These updates are designed to simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools for growing your business with Facebook. We'll share more of our plans for the roadmap in the coming weeks."

Follow Christopher Heine on Twitter at @ChrisClickZ.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...