Home  › Stats › Audience/Traffic
pew1

U.S. Broadband Adoption Thrives Among African Americans, Slows Overall

  |  August 13, 2010   |  Comments

According to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans.

Following several consecutive years of double-digit growth, broadband adoption among U.S. adults slowed dramatically in the past year, according to a report from the Pew Internet & American Life Project.

The report - based on survey responses from 2,200 adults submitted during April and May - found that 66 percent of American adults currently access the Internet via a high-speed home connection. That represents just 5 percent growth compared with the 63 percent that reported doing so in 2009, and a significant slowing in the rate of adoption compared with the 15 percent increase witnessed between 2008 and 2009.

pew1

However, growth in adoption among African-American users far outpaced the national average, and all other demographic groups. The report found that 56 percent of African Americans now use a broadband connection, representing a 22 percent year-over-year increase compared with the 46 percent that reported doing so in 2009.

That data suggests a substantial portion of the three percent national growth could therefore have been driven by adoption by African-American users. Pew suggests the broadband adoption gap between African-Americans and white Americans has almost halved in the past year, now representing an 11 percentage point gap between the two, which stand at 56 percent adoption and 67 percent adoption, respectively.

pewinternet2

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...