Home  › Stats › Audience/Traffic
pew1

U.S. Broadband Adoption Thrives Among African Americans, Slows Overall

  |  August 13, 2010   |  Comments

According to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans.

Following several consecutive years of double-digit growth, broadband adoption among U.S. adults slowed dramatically in the past year, according to a report from the Pew Internet & American Life Project.

The report - based on survey responses from 2,200 adults submitted during April and May - found that 66 percent of American adults currently access the Internet via a high-speed home connection. That represents just 5 percent growth compared with the 63 percent that reported doing so in 2009, and a significant slowing in the rate of adoption compared with the 15 percent increase witnessed between 2008 and 2009.

pew1

However, growth in adoption among African-American users far outpaced the national average, and all other demographic groups. The report found that 56 percent of African Americans now use a broadband connection, representing a 22 percent year-over-year increase compared with the 46 percent that reported doing so in 2009.

That data suggests a substantial portion of the three percent national growth could therefore have been driven by adoption by African-American users. Pew suggests the broadband adoption gap between African-Americans and white Americans has almost halved in the past year, now representing an 11 percentage point gap between the two, which stand at 56 percent adoption and 67 percent adoption, respectively.

pewinternet2

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...
    • Creative Marketing Associate
      Creative Marketing Associate (NewMarket Health ) - BaltimoreAre you looking for a foot in the door with the best marketing company in the business...