According to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans.
Following several consecutive years of double-digit growth, broadband adoption among U.S. adults slowed dramatically in the past year, according to a report from the Pew Internet & American Life Project.
The report - based on survey responses from 2,200 adults submitted during April and May - found that 66 percent of American adults currently access the Internet via a high-speed home connection. That represents just 5 percent growth compared with the 63 percent that reported doing so in 2009, and a significant slowing in the rate of adoption compared with the 15 percent increase witnessed between 2008 and 2009.
However, growth in adoption among African-American users far outpaced the national average, and all other demographic groups. The report found that 56 percent of African Americans now use a broadband connection, representing a 22 percent year-over-year increase compared with the 46 percent that reported doing so in 2009.
That data suggests a substantial portion of the three percent national growth could therefore have been driven by adoption by African-American users. Pew suggests the broadband adoption gap between African-Americans and white Americans has almost halved in the past year, now representing an 11 percentage point gap between the two, which stand at 56 percent adoption and 67 percent adoption, respectively.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT