Reebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audiences.
Reebok, the National Hockey League, and the Indianapolis Symphony Orchestra are among the winners of ClickZ Connected Marketing Awards 2010. The awards recognize brands and organizations that have embraced innovation and creativity to connect with their audiences - and drive results.
"Much conventional wisdom in marketing is being reconsidered. The key concept ushering in these changes is the notion of connectivity. Connected marketing is more about the change in consumer behavior than it is in the technology available to marketers," said Mike Grehan, VP and global content director for ClickZ, Search Engine Watch, and SES.
Winners were announced today as part of Connected Marketing Week, a week-long festival of digital marketing events, now taking place at the Moscone Center in San Francisco.
Entries were judged on four criteria - creativity, innovation, interactivity, and business outcomes.
The editorial teams of Incisive Media’s ClickZ and Search Engine Watch and the online publications' Experts columnists judged the awards. ClickZ's Caitlin Rossman coordinated the effort.
Award: Excellence in Connected Marketing
Winner: Indianapolis Symphony Orchestra
Honorable mention: Bermuda Ministry of Tourism
Award: Best Use of Search Marketing
Honorable mentions: Streeter Place and Sunrise Senior Living
Award: Best Use of Social Media Marketing
Winner: Next To Normal, an Original Musical
Honorable mention: Deb Shops
Award: Best Use of E-mail Marketing
Honorable mentions: Chick-fil-A, Massage Envy, and PETA
Award: Best Use of Mobile Marketing
Honorable mention: Kmart
Award: Best Use of Online Video for Marketing
Winner: Ginger Software
Honorable mention: Neighborhood Assistance Corporation of America
Award: Best Use of Display Advertising
Honorable mention: EyeWonder
Award: ClickZ Marketing Excellence Award
Winner: This honor is being awarded posthumously to e-mail deliverability expert Stefan Pollard, a ClickZ expert contributor from 2006 to 2010. Pollard, who died in May 2010, was a champion of best practices and selflessly gave his time to others.
For more information about the winning campaigns of ClickZ Connected Marketing Awards 2010, please visit http://www.clickz.com/static/awards.
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