Home  › Media › Media Buying

JWT Acquires California Digital Shop

  |  August 13, 2010   |  Comments

Digitaria will keep its name and operate as an independent unit of JWT.

JWT took another step toward becoming a digital-centric agency this week with its acquisition of Digitaria, a San Diego-based digital agency of about 100 people.

Digitaria's strength lies in technology and emerging media, and counts Qualcomm, NBC, Dreamworks, and ESPN among its clients. The company, founded in 1997, has additional offices in New York and Los Angeles. It is unclear whether those will stay open following the acquisition.

Digitaria will keep its name and operate as an independent unit of JWT. CEO Dan Khabie, 37, will keep his title and report to David Eastman, JWT North America CEO and worldwide digital director.

"Digitaria has a proven track record," Eastman said in a written statement, "and we are thrilled to welcome 100 digital experts to JWT." Terms of the deal were not disclosed.

For Digitaria, the acquisition means "the opportunity to really expand ourselves to the global landscape and really bring our digital know-how to a company that's looking to expand their digital capacity," said Christopher Book, the agency's director of marketing.

At 146 years old, JWT is among the longest-surviving - and largest - ad agencies in the world. In recent years, it has been on a mission to "put digital at the center of everything we do," as chairman and worldwide CEO Bob Jeffrey told the Wall Street Journal in March.

To that end, it installed digital director Eastman as North American CEO in March. "You cannot talk about brands, creativity, and ideas these days without talking about technology, digital, and media," said Jeffrey at the time.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...