Home  › Media › Media Buying

JWT Acquires California Digital Shop

  |  August 13, 2010   |  Comments

Digitaria will keep its name and operate as an independent unit of JWT.

JWT took another step toward becoming a digital-centric agency this week with its acquisition of Digitaria, a San Diego-based digital agency of about 100 people.

Digitaria's strength lies in technology and emerging media, and counts Qualcomm, NBC, Dreamworks, and ESPN among its clients. The company, founded in 1997, has additional offices in New York and Los Angeles. It is unclear whether those will stay open following the acquisition.

Digitaria will keep its name and operate as an independent unit of JWT. CEO Dan Khabie, 37, will keep his title and report to David Eastman, JWT North America CEO and worldwide digital director.

"Digitaria has a proven track record," Eastman said in a written statement, "and we are thrilled to welcome 100 digital experts to JWT." Terms of the deal were not disclosed.

For Digitaria, the acquisition means "the opportunity to really expand ourselves to the global landscape and really bring our digital know-how to a company that's looking to expand their digital capacity," said Christopher Book, the agency's director of marketing.

At 146 years old, JWT is among the longest-surviving - and largest - ad agencies in the world. In recent years, it has been on a mission to "put digital at the center of everything we do," as chairman and worldwide CEO Bob Jeffrey told the Wall Street Journal in March.

To that end, it installed digital director Eastman as North American CEO in March. "You cannot talk about brands, creativity, and ideas these days without talking about technology, digital, and media," said Jeffrey at the time.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...