Home  › Media › Video

Online Video Continues to Grow Among U.S. Users

  |  August 17, 2010   |  Comments

Google and Yahoo sites grow unique audience and minutes per viewer in July.

Internet users in the U.S. are continuing to consume greater amounts of online video content, according to comScore's July Video Metrix data.

The measurement firm estimates the average online video viewer consumed a total of 882 minutes, or 14.7 hours of content in July, representing a 12 minute increase per person, compared with June.

Google continues to dominate the space, attracting an average of 4.7 hours of viewer attention during July. Meanwhile, Yahoo sites also experienced growth, accruing an extra 10 unique viewers in July than it had in June, with those users spending almost twice as much time watching video on its properties.

Top U.S. Online Video Content Properties by Unique Viewers July 2010
Property Unique Viewers July (000) Minutes per Viewer
Total Internet : Total Audience 178,148 882.0
Google Sites 143,226 282.7
Yahoo Sites 55,107 28.6
Facebook.com 46,571 18.3
Microsoft Sites
45,558 40.2
Vevo 43,911 68.5
Fox Interactive Media
38,136 27.2
Turner Network
33,442 25.3
Viacom Digital
30,715 44.8
Disney Online
28,475 6.0
Hulu 28,455 158.0
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed July 2010
Property Video Ads (000) Reach of U.S. Population (%)
Total Internet : Total Audience 3,559,928 44.5
Hulu 783,304 9.4
Tremor Media Network
451,864 19.0
BrightRoll Network
248,345 13.9
Microsoft Sites
232,256 8.5
Google Sites
219,326 15.9
Crosspoint Media
206,269 9.5
SpotXchange Ad Network
170,895 13.4
CBS Interactive 134,798 7.4
BBE 120,179 8.9
Viacom Digital
110,810 6.9
Source: comScore Video Metrix

 

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...