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Online Video Continues to Grow Among U.S. Users

  |  August 17, 2010   |  Comments

Google and Yahoo sites grow unique audience and minutes per viewer in July.

Internet users in the U.S. are continuing to consume greater amounts of online video content, according to comScore's July Video Metrix data.

The measurement firm estimates the average online video viewer consumed a total of 882 minutes, or 14.7 hours of content in July, representing a 12 minute increase per person, compared with June.

Google continues to dominate the space, attracting an average of 4.7 hours of viewer attention during July. Meanwhile, Yahoo sites also experienced growth, accruing an extra 10 unique viewers in July than it had in June, with those users spending almost twice as much time watching video on its properties.

Top U.S. Online Video Content Properties by Unique Viewers July 2010
Property Unique Viewers July (000) Minutes per Viewer
Total Internet : Total Audience 178,148 882.0
Google Sites 143,226 282.7
Yahoo Sites 55,107 28.6
Facebook.com 46,571 18.3
Microsoft Sites
45,558 40.2
Vevo 43,911 68.5
Fox Interactive Media
38,136 27.2
Turner Network
33,442 25.3
Viacom Digital
30,715 44.8
Disney Online
28,475 6.0
Hulu 28,455 158.0
Source: comScore Video Metrix


Top U.S. Online Video Properties by Video Ads Viewed July 2010
Property Video Ads (000) Reach of U.S. Population (%)
Total Internet : Total Audience 3,559,928 44.5
Hulu 783,304 9.4
Tremor Media Network
451,864 19.0
BrightRoll Network
248,345 13.9
Microsoft Sites
232,256 8.5
Google Sites
219,326 15.9
Crosspoint Media
206,269 9.5
SpotXchange Ad Network
170,895 13.4
CBS Interactive 134,798 7.4
BBE 120,179 8.9
Viacom Digital
110,810 6.9
Source: comScore Video Metrix



Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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