Online Video Continues to Grow Among U.S. Users

Jack Marshall | August 17, 2010 | 0 comments

Internet users in the U.S. are continuing to consume greater amounts of online video content, according to comScore's July Video Metrix data.

The measurement firm estimates the average online video viewer consumed a total of 882 minutes, or 14.7 hours of content in July, representing a 12 minute increase per person, compared with June.

Google continues to dominate the space, attracting an average of 4.7 hours of viewer attention during July. Meanwhile, Yahoo sites also experienced growth, accruing an extra 10 unique viewers in July than it had in June, with those users spending almost twice as much time watching video on its properties.

Top U.S. Online Video Content Properties by Unique Viewers July 2010
Property	Unique Viewers July (000)	Minutes per Viewer
Total Internet : Total Audience	178,148	882.0
Google Sites	143,226	282.7
Yahoo Sites	55,107	28.6
Facebook.com	46,571	18.3
Microsoft Sites	45,558	40.2
Vevo	43,911	68.5
Fox Interactive Media	38,136	27.2
Turner Network	33,442	25.3
Viacom Digital	30,715	44.8
Disney Online	28,475	6.0
Hulu	28,455	158.0
Source: comScore Video Metrix

Top U.S. Online Video Properties by Video Ads Viewed July 2010
Property	Video Ads (000)	Reach of U.S. Population (%)
Total Internet : Total Audience	3,559,928	44.5
Hulu	783,304	9.4
Tremor Media Network	451,864	19.0
BrightRoll Network	248,345	13.9
Microsoft Sites	232,256	8.5
Google Sites	219,326	15.9
Crosspoint Media	206,269	9.5
SpotXchange Ad Network	170,895	13.4
CBS Interactive	134,798	7.4
BBE	120,179	8.9
Viacom Digital	110,810	6.9
Source: comScore Video Metrix

Participate in ClickZ's coverage of Super Bowl 2012. Let us know what digital ad campaigns were effective or ineffective - and why - at @clickz or Facebook.com/ClickZ