Online Video Continues to Grow Among U.S. Users
Google and Yahoo sites grow unique audience and minutes per viewer in July.
Internet users in the U.S. are continuing to consume greater amounts of online video content, according to comScore’s July Video Metrix data.
The measurement firm estimates the average online video viewer consumed a total of 882 minutes, or 14.7 hours of content in July, representing a 12 minute increase per person, compared with June.
Google continues to dominate the space, attracting an average of 4.7 hours of viewer attention during July. Meanwhile, Yahoo sites also experienced growth, accruing an extra 10 unique viewers in July than it had in June, with those users spending almost twice as much time watching video on its properties.
| Top U.S. Online Video Content Properties by Unique Viewers July 2010 | ||||||
|---|---|---|---|---|---|---|
| Property | Unique Viewers July (000) | Minutes per Viewer | ||||
| Total Internet : Total Audience | 178,148 | 882.0 | ||||
| Google Sites | 143,226 | 282.7 | ||||
| Yahoo Sites | 55,107 | 28.6 | ||||
| Facebook.com | 46,571 | 18.3 | ||||
| Microsoft Sites | 45,558 | 40.2 | ||||
| Vevo | 43,911 | 68.5 | ||||
| Fox Interactive Media | 38,136 | 27.2 | ||||
| Turner Network | 33,442 | 25.3 | ||||
| Viacom Digital | 30,715 | 44.8 | ||||
| Disney Online | 28,475 | 6.0 | ||||
| Hulu | 28,455 | 158.0 | ||||
| Source: comScore Video Metrix | ||||||
| Top U.S. Online Video Properties by Video Ads Viewed July 2010 | ||||||
|---|---|---|---|---|---|---|
| Property | Video Ads (000) | Reach of U.S. Population (%) | ||||
| Total Internet : Total Audience | 3,559,928 | 44.5 | ||||
| Hulu | 783,304 | 9.4 | ||||
| Tremor Media Network | 451,864 | 19.0 | ||||
| BrightRoll Network | 248,345 | 13.9 | ||||
| Microsoft Sites | 232,256 | 8.5 | ||||
| Google Sites | 219,326 | 15.9 | ||||
| Crosspoint Media | 206,269 | 9.5 | ||||
| SpotXchange Ad Network | 170,895 | 13.4 | ||||
| CBS Interactive | 134,798 | 7.4 | ||||
| BBE | 120,179 | 8.9 | ||||
| Viacom Digital | 110,810 | 6.9 | ||||
| Source: comScore Video Metrix | ||||||
