Home  › Social › Social Media

Real-Time Storytelling: A Real Story

  |  August 20, 2010   |  Comments

When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.

When ContextWeb SVP Jay Sears boarded American Airlines Flight 24, he didn't know he'd become part  of a national news story - thanks to Twitter.

Sears, who was speaking at Connected Marketing Week in San Francisco, got on the airplane 7 a.m. Thursday at SFO to head home to Rye, NY.

Just before the plane took off for JFK International Airport, someone phoned in a hijacking threat, according to media reports. The flight was grounded and passengers remained on the plane for at least three hours while police investigated.

Inside the plane, Sears (@jaysears) and Campbell McKellar (@cmckella), tweeted about what they saw happening. "AA 24 SFO moving on tarmac at edge of airport police around not normal," Sears wrote. "AA 24 SFO security threat say we will de-plane."

CNN contacted Sears for a telephone interview that was aired live on the cable news network. And Rick Sanchez, CNN newscaster, frequently pointed out during his report that viewers could "see the news unfold on CNN with tweets.

Media companies like CNN are increasingly evaluating how user-generated content can complement their traditional news gathering organizations without turning off audiences and advertisers alike.

Coincidentally, Dermot Waters, senior director of product development, CNN.com, was also speaking at Connected Marketing Week. During a panel, "Real-Time Storytelling," Waters explained how the cable news network has embraced so-called citizen or "participatory" journalism. When asked whether a citizen blogger is a journalist, Waters answered: "If you are writing content and are a trusted source, we embrace all media, regardless of whether you are on a couch or in a 4,000-person operation."

pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...