Report: Twitter Hires First Vice President of Revenue
Twitter continues to build out its ad sales teams as it attempts to monetize its service.
Twitter continues to build out its ad sales teams as it attempts to monetize its service.
As it continues to ramp up its monetization efforts, Twitter has reportedly hired its first president of revenue to oversee its commercial operations. According to TechCrunch, Adam Bain will fill the roll, vacating his current position as president of News Corp.-owned ad network, Fox Audience Network.
In addition, Google’s head of financial services for the Midwest region, Brent Hill, will also join Twitter, TechCrunch said, to oversee the company’s sales efforts in the same region. Spokespeople from both Twitter and News Corp would neither confirm nor deny the report when contacted by ClickZ.
Following the launch of some advertiser products earlier this year – including its promoted tweets and sponsored trending topics – Twitter has been tooling up its ad sales forces. Earlier this month it poached ad sales executives in the form of Dan Coughlin and Amanda Levy, the former joining from a role as director of media sales at social networking rival Facebook, and the latter leaving behind a West Coast sales role at Yelp.
“We’re putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies,” Dick Costolo, chief operating officer of Twitter said, commenting on those hires.
Twitter has been slowly rolling out that suite over the past few month, beginning with the introduction of promoted tweets in April, followed by promoted trending topics in June and its @earlybird deals and promotions account shortly after.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleVideo content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...
View articleIf you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleDespite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been th...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleMillennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...
View article