News Corp to Integrate Fox Audience Network With MySpace

  |  August 24, 2010   |  Comments

Integration follows the departure of the unit's President, Adam Bain, to Twitter.

Following the departure of Fox Audience Network President Adam Bain, News Corp has announced it now intends to merge that business with its MySpace unit, integrating both its ad technology platform and staff into the social network.

According to a memo sent to staff and published by PaidContent, Jon Miller, Chairman and CEO of Digital Media at News Corp, said after considering a sale of the unit, the company had decided instead to put FAN's technology to use across its own property. "We ultimately decided that the best path for FAN - and for News Corp - is to put this leading-edge technology to work to benefit our existing assets" he wrote. "By aligning the FAN platform directly with MySpace, we will be able to utilize its services to further drive MySpace’s revenue efforts and to play a key part of the site’s planned re-launch later this year."

Twitter today announced it had appointed FAN President Bain as its own president of revenue, and a reference to Bain in a News Corp press release suggests his departure may have played a significant part in its decision to fold the unit back into MySpace.

News Corp did not reply to requests for comment, or to questions regarding potential redundancies or staffing changes as a result of the integration of the two units. Given that the two units overlap in areas such as ad sales, it seems likely that some costs could be cut as a result of the merger.

Meanwhile, MySpace's U.S. audience continues to fall drastically as users defect to sites such as Facebook, Twitter and YouTube, and its ad revenue is suffering as a result.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs