Yahoo Switches to Bing for Organic Search Results
Microsoft's Bing engine now powers all organic search results on Yahoo sites.
Microsoft's Bing engine now powers all organic search results on Yahoo sites.
Following the search alliance it formed with Microsoft last year, Yahoo has announced that Bing is now officially powering all of its organic search results in the U.S. and Canada, meaning webmasters and search-engine optimization professionals need only focus their efforts on one major engine besides market leader Google.
According to ComScore, the completed transition will now give Microsoft’s Bing engine a share of around 28 percent of U.S. searches, compared with a share of around 62 percent for Google.
Announcing the completed transition in a blog post today, Shashi Seth, SVP of Yahoo Search Products said the company’s Web, image, and video search experiences on both desktop and mobile devices are now powered by Bing in the U.S. and Canada, but did not give any indication of when the switch would take place in other markets.
The company added that it has also begun testing paid search account transitions, helping advertisers port their campaigns over to Microsoft’s adCenter platform. It intends to switch its entire paid search platform to Microsoft’s by the end of October, but stressed it may defer that until after the holiday period if it concludes it will improve overall advertiser and user experience.
News of the organic transition is likely to be welcomed by search engine optimization professionals, however, who now have one less platform with which to work. Yahoo is pointing those users to Bing’s Webmaster suite of tools to ensure their sites are crawled and indexed successfully.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleIn a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications gi...
View articleYou know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight ...
View articleThis morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bump...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competit...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleIt's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...
View article