Microsoft's Bing engine now powers all organic search results on Yahoo sites.
Following the search alliance it formed with Microsoft last year, Yahoo has announced that Bing is now officially powering all of its organic search results in the U.S. and Canada, meaning webmasters and search-engine optimization professionals need only focus their efforts on one major engine besides market leader Google.
According to ComScore, the completed transition will now give Microsoft's Bing engine a share of around 28 percent of U.S. searches, compared with a share of around 62 percent for Google.
Announcing the completed transition in a blog post today, Shashi Seth, SVP of Yahoo Search Products said the company's Web, image, and video search experiences on both desktop and mobile devices are now powered by Bing in the U.S. and Canada, but did not give any indication of when the switch would take place in other markets.
The company added that it has also begun testing paid search account transitions, helping advertisers port their campaigns over to Microsoft's adCenter platform. It intends to switch its entire paid search platform to Microsoft's by the end of October, but stressed it may defer that until after the holiday period if it concludes it will improve overall advertiser and user experience.
News of the organic transition is likely to be welcomed by search engine optimization professionals, however, who now have one less platform with which to work. Yahoo is pointing those users to Bing's Webmaster suite of tools to ensure their sites are crawled and indexed successfully.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014