Home  › Search › SEO

Yahoo Switches to Bing for Organic Search Results

  |  August 25, 2010   |  Comments

Microsoft's Bing engine now powers all organic search results on Yahoo sites.

Following the search alliance it formed with Microsoft last year, Yahoo has announced that Bing is now officially powering all of its organic search results in the U.S. and Canada, meaning webmasters and search-engine optimization professionals need only focus their efforts on one major engine besides market leader Google.

According to ComScore, the completed transition will now give Microsoft's Bing engine a share of around 28 percent of U.S. searches, compared with a share of around 62 percent for Google.

Announcing the completed transition in a blog post today, Shashi Seth,
SVP of Yahoo Search Products said the company's Web, image, and video search experiences on both desktop and mobile devices are now powered by Bing in the U.S. and Canada, but did not give any indication of when the switch would take place in other markets.

The company added that it has also begun testing paid search account transitions, helping advertisers port their campaigns over to Microsoft's adCenter platform. It intends to switch its entire paid search platform to Microsoft's by the end of October, but stressed it may defer that until after the holiday period if it concludes it will improve overall advertiser and user experience.

News of the organic transition is likely to be welcomed by search engine optimization professionals, however, who now have one less platform with which to work. Yahoo is pointing those users to Bing's Webmaster suite of tools to ensure their sites are crawled and indexed successfully.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...