Home  › Social › Social Media
facebook-icon3333

Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

  |  August 30, 2010   |  Comments

The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

Facebook is going back to its college roots with today's launch of a "Universities on Facebook" page. According to the Palo Alto, CA-based company, the page will help college-based organizations publicize events, distribute information, and foster school spirit.

The social site has partnered with 10 retailers to kick off the initiative, while attempting to draw the college crowd in during the heart of Back-To-School shopping season. The following brands are either offering 20 to 25 percent discounts or $10 to $25 off a purchase: Eddie Bauer, Tiger Direct, Modcloth, Newegg.com, Football Fanatics, CustomInk, Alice.com, BingNation, Utrecht Art, and Coveroo. The special offers run anywhere from two to five weeks.

fbuniversities1

When users visit the universities page on Facebook, they can click a "Deals" tab to access those offers. They can also share each deal via the news feed with their friends. (See the image on the right.)

Facebook was launched as a Harvard-based social networking site in 2004 before becoming the largest social networking site with 500 million users. This university page suggests the company has designs on becoming a major online platform for college marketing.

It comes with four sections highlighted by tabs. Via a "Press" tab, the page is designed to help college newspapers use Facebook as a content distribution channel. According to Facebook, the "Community" tab will aid college groups, dorms, clubs, and classes in organizing activities and events.

A "Sports" tab will encourage sharing of athletics schedules while letting users create stores, sell tickets, and post comments in real time. Lastly, a "Student Government" tab will aim to help student governments communicate with the student body while promoting events.

Context Optional helped build out the Facebook "Deals" page, according to a spokesperson for the San Francisco-based social media agency.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...