Home  › Media › Video
bear

Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken

  |  September 2, 2010   |  Comments

Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

Ever watched a wild bear dancing to disco? Been longing to see a grizzly and a hunter fornicating in the woods? Thankfully now you can, courtesy of an interactive YouTube video campaign for European stationary brand Tipp-Ex, which launched in the U.K. today.

After viewing a YouTube video titled "A Hunter Shoots A Bear" - during which the former can't quite bring himself to pull the trigger - users are invited to re-write the encounter themselves, making virtual use of Tipp-Ex's ink correction products to white out the title of the video and fill in the blank with their own version of events. Perhaps you'd rather see the hunter kiss the bear, or propose to it, for example. Even R-rated requests are fulfilled, albeit with censorship.

A promoted video on YouTube's U.K. homepage is driving traffic to the experience, which has so far amassed over 100,000 views. Bloggers and news outlets are beginning to pick up on it, however, suggesting it has the potential to go viral and attract a considerably larger audience.

The creative itself draws influence from a number of similar efforts, including Old Spice's recent YouTube-based video response campaign, Burger King's classic Subservient Chicken, and even bear-based viral videos for tinned tuna brand John West.

Old Spice recently spent three days posting video responses on YouTube to questions posed through various social media channels. Tipp-Ex follows in a similar vein, but the video responses are pre-recorded and therefore immediately available for users to watch on demand. The range of scenarios is by no means exhaustive, but it's an impressive range of content given the fact users are free to suggest any scenario they wish.

Both Old Spice and Tipp-Ex's efforts were preceded by Burger King's Subservient Chicken site, which racked up a staggering 46 million hits in one week in 2004. That site, at subservientchicken.com, featured a chicken-suit-garbed person embodying the classic BK tagline, "Have it your way." In a nod to adult "cam" sites, users were invited to type commands for the bird, which it would then obey.

The Tipp-Ex brand is owned by BIC, which did not immediately reply to requests for comment.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...