Google Introduces Branded Map Icons
The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.
The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.
Google on Wednesday said it is allowing advertisers to brand the generic icons representing banks, restaurants, and other types of businesses on Google Maps. In the initial beta stage, a handful of brands including HSBC now feature their logos in place of the standardized images Google has been using when users zoom in closely on a map area.
According to a Google spokesperson, the branded map icons are sold on a CPM basis, and companies pay only when their icons are displayed. The “CPM rate varies for each advertiser based on the number of locations they have on the map, the popularity of these locations (i.e. how often they show in search results), prominence of the locations, and other factors,” wrote the spokesperson in an e-mail sent to ClickZ News.
Like the generic gray icons dominating Google Maps – such as the fork-and-spoon symbol denoting eateries – the colored logos enable click-through, opening the establishment’s Google Maps profile page.
According to the spokesperson, “The feature is only available to businesses that already appear on the map, and whose default gray logos can be swapped out for colored ones.”
Google already enables this feature in other countries. For instance, logos from firms like 7-Eleven and McDonald’s are splattered across online maps of Japan. Google plans to enable the ad offering for mobile devices “in the coming weeks,” the company said.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first cent...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleSandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View article