Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

  |  September 9, 2010   |  Comments

Digital account previously belonged to Agency.com.

British Airways has handed its digital advertising account to Optimedia U.S., its longtime media agency of record. The New York-based firm has handled the airline's media work since 1995.

The digital account previously belonged to Agency.com. The switch was made following an agency review.

British Airways moved the account to Optimedia because the media shop "continues to deliver integrated media programs that demonstrate both a true understanding of our brand, and a smart strategy for breaking through the clutter to make connections with our customers,” said Anne Tedesco, VP of marketing communications in North America, in a written statement.



Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.