British Airways has handed its digital advertising account to Optimedia U.S., its longtime media agency of record. The New York-based firm has handled the airline's media work since 1995.
The digital account previously belonged to Agency.com. The switch was made following an agency review.
British Airways moved the account to Optimedia because the media shop "continues to deliver integrated media programs that demonstrate both a true understanding of our brand, and a smart strategy for breaking through the clutter to make connections with our customers,” said Anne Tedesco, VP of marketing communications in North America, in a written statement.
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Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.