Home  › Marketing › Strategies

Tribal DDB Picks Up Creative Director, Planner in New York

  |  September 9, 2010   |  Comments

Seth Friedman joins as head of planning and Al Patton as creative director.

Tribal DDB has added two senior executives to its New York office: Seth Friedman as head of planning and Al Patton as creative director.

The Omnicom Group agency snagged Patton from The Interpublic Group's R/GA, where he was creative director on that shop's high-profile (and much honored) Nike account. Patton has also spent time at FCBi and Deutsch, and has worked for clients such as American Express, Kraft and the New York Daily News.

Patton's arrival at Tribal DDB will serve as a bit of a reunion as well: the agency's chief creative officer, Rob Rasmussen, was a colleague of his at R/GA, where the two worked together on Nike.

“Al represents the true modern creative director,” said Rasmussen in a written statement. "He weaves brand insight and consumer truths into big platform ideas. In execution, he is as much a conversation architect as he is an excellent storyteller."

Friedman's addition to Tribal's planning team strengthens the agency's continuing push beyond standard digital agency services. He was previously planning director at Tribal's sister agency, DDB New York.

Tribal DDB clients include Budweiser, Volkswagen and Phillips.


Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...