ClickZ expands into Asia-Pacific, providing marketers with best practices, how to's, and news in this fast-changing, diverse region.
Today, we're launching ClickZ Asia to better serve marketers seeking to reach audiences in the Asia-Pacific.
Like ClickZ.com, our sister site in Asia-Pacific will feature Experts columns: advice by and for marketers, in a wide range of disciplines - search, analytics, media planning and buying, social media, and mobile marketing and advertising. The publication will also offer marketers in-depth news reports, case studies, and more.
Incisive Media's ClickZ Asia is headed up by Adaline Lau, a business journalist experienced in covering the marketing and broadcast TV industries in the region. She will be based in Incisive Media's Hong Kong office.
"As our Asia-based customers continue to grow their online advertising and marketing budgets and our global customers ramp up their investments in Asia, I would like them all to know that we will be there to support them much like we do in the United States and Europe," said Matt McGowan, publisher and head of Incisive Media, U.S.
Marketing and advertising experts who will share advice, insights, and commentary include:
ClickZ Asia's launch coincides with the debut of SES Hong Kong this week.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015