Home  › Marketing › Strategies
screen-shot-2010-09-13-at-4

Red Bull Awards Media Duties to Carat

  |  September 13, 2010   |  Comments

Austrian energy drink giant has hotly pursued digital ad trends.

screen-shot-2010-09-13-at-4Red Bull has handed its media buying and planning account to Carat following a review. The assignment covers both on- and offline media for the energy drink manufacturer's products, events and programs.

The account formerly belonged to Siltanen & Partners in El Segundo, CA. Creative duties remain with Kastner & Partners in Los Angeles.

Red Bull has forged a reputation in recent years for being at the forefront of digital advertising trends. It was among the first to develop a branded widget on Facebook , and was one of Twitter's launch partners for the Promoted Tweets program.

Red Bull has even shown a willingness to experiment with lesser-known social networks: In June, it became the first branded partner for location-based service Whrrl.

“Red Bull is a company we have long admired, and I am delighted they want to work with Carat,” said Martin Cass, president of Carat, in a written statement. “The consumer is at the heart of everything they do, and they execute brilliantly, which matches our approach and the way we are building our agency.”

The Austria-based energy drink maker spent $50 million on advertising last year, according to Nielsen.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...