Despite the fact Nokia's Symbian platform remains the dominant smartphone platform across Europe, the number of devices running Apple's iOS and Google's Android operating systems continues to grow.
Symbian was installed on almost 69 percent of new smartphones in July 2009, but that figure fell significantly to 54.4 percent in July 2010. Meanwhile both Apple and Google enjoyed gains, growing their overall market share by 9 percentage points and 5.6 percentage points, respectively, over the same period.
BlackBerry manufacturer RIM also saw its share of subscibers grow, reaching an 8 percent share of handsets in July 2010, while Microsoft's Windows Mobile platform lost ground, falling by 2.3 percentage points and 11.6 percent share.
| Top Smartphone Platforms in Europe*, 3 Month Average ending July 2010 vs. July 2009 | ||||
|---|---|---|---|---|
| Subscribers (%) | ||||
| Smartphone Platform | July 2009 | July 2010 | Point Change | |
| Symbian | 68.8 | 54.4 | -14.4 | |
| Apple | 10.2 | 19.2 | 9 | |
| Microsoft | 13.9 | 11.6 | -2.3 | |
| RIM | 6.4 | 8.0 | 1.6 | |
| 0.5 | 6.1 | 5.6 | ||
|
Source: comScore 2010 *Includes smartphone subscribers age 13+ in the U.K., Germany, France, Spain, and Italy. |
||||
Convergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT