Home  › Stats

Apple and Google Continue Smartphone Growth in Europe

  |  September 14, 2010   |  Comments

Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow.

Despite the fact Nokia's Symbian platform remains the dominant smartphone platform across Europe, the number of devices running Apple's iOS and Google's Android operating systems continues to grow.

Symbian was installed on almost 69 percent of new smartphones in July 2009, but that figure fell significantly to 54.4 percent in July 2010. Meanwhile both Apple and Google enjoyed gains, growing their overall market share by 9 percentage points and 5.6 percentage points, respectively, over the same period.

BlackBerry manufacturer RIM also saw its share of subscibers grow, reaching an 8 percent share of handsets in July 2010, while Microsoft's Windows Mobile platform lost ground, falling by 2.3 percentage points and 11.6 percent share.

Top Smartphone Platforms in Europe*, 3 Month Average ending July 2010 vs. July 2009
  Subscribers (%)
Smartphone Platform July 2009 July 2010 Point Change
Symbian 68.8 54.4 -14.4
Apple 10.2 19.2 9
Microsoft 13.9 11.6 -2.3
RIM 6.4 8.0 1.6
Google 0.5 6.1 5.6

Source: comScore 2010

*Includes smartphone subscribers age 13+ in the U.K., Germany, France, Spain, and Italy.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...