Home  › Stats
Jack Marshall

Apple and Google Continue Smartphone Growth in Europe

  |  September 14, 2010   |  Comments

Despite the fact Nokia's Symbian platform remains the dominant smartphone platform across Europe, the number of devices running Apple's iOS and Google's Android operating systems continues to grow.

Symbian was installed on almost 69 percent of new smartphones in July 2009, but that figure fell significantly to 54.4 percent in July 2010. Meanwhile both Apple and Google enjoyed gains, growing their overall market share by 9 percentage points and 5.6 percentage points, respectively, over the same period.

BlackBerry manufacturer RIM also saw its share of subscibers grow, reaching an 8 percent share of handsets in July 2010, while Microsoft's Windows Mobile platform lost ground, falling by 2.3 percentage points and 11.6 percent share.

Top Smartphone Platforms in Europe*, 3 Month Average ending July 2010 vs. July 2009
  Subscribers (%)
Smartphone Platform July 2009 July 2010 Point Change
Symbian 68.8 54.4 -14.4
Apple 10.2 19.2 9
Microsoft 13.9 11.6 -2.3
RIM 6.4 8.0 1.6
Google 0.5 6.1 5.6

Source: comScore 2010

*Includes smartphone subscribers age 13+ in the U.K., Germany, France, Spain, and Italy.

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...