The company hopes to increase the time people spend on the site by making it easier to view photos and videos.
Twitter's new multimedia design, which will be rolled out in coming weeks, appears to be aimed at keeping visitors on the site for more time and attracting more advertisers.
The company, in unveiling the design on Tuesday, said the changes will make it simpler for people to view information about authors of tweets, discover conversations among Twitter users, and see photos and videos posted by users. In other words, it's been put together to keep eyeballs from straying elsewhere online as long as possible.
But speaking to The New York Times, Evan Williams, Twitter's chief executive, emphasized the changes are all about Twitter's audience. "It's going to increase the value that people are getting out of Twitter, so in less time you can get more information and value," he said.
At any rate, if the video Twitter has released (watch below) is any indication, part of the redesign could make the site more mobile-friendly. For smartphone and iPad users, the new site can be navigated two pages at a time similar to what is seen in some magazine apps. For instance, if a video link appears on the left-hand page, a user will be able to open and watch the video from start to finish on the right-hand page.
Lastly, a more mobile-friendly site also lends itself to becoming a bigger destination or tool for geo-social consumers. Digital marketers should find that aspect appealing as well.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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