Japanese holding company is said to have offered $600M for the digital agency, according to reports.
Dentsu, one of the largest global ad holding companies, is hoping to acquire digital shop AKQA for $600 million, according to reports. The Japanese firm wants to expand its presence in Western markets, particularly in the U.K. and the U.S., U.K.-based newspaper the Guardian reported.
Citing unnamed sources, the Guardian report suggested General Atlantic, a private equity firm that has a stake in AKQA, is in favor of the deal. But AKQA Chairman Ajaz Ahmed and CEO Tom Bedecarre - who own an estimated 10 percent share of the company - apparently are not.
As the report notes, however, AKQA is likely approached on a regular basis regarding a potential purchase, and Dentsu's competing agency networks - such as WPP and Publicis - are probably monitoring the firm's progress closely.
AKQA clients have included major global brands including Volkswagen, Gap, and McDonald's, and the agency currently operates offices in San Francisco, New York, Washington, Amsterdam, Berlin, London and Shanghai.
Dentsu, meanwhile, has been growing its ties with U.S.-based companies, and earlier this month forged a multi-year partnership with ad management and exchange platform OpenX, launching an online ad exchange in Japan. In January it also acquired U.S.-based innovation interactive, which includes digital agency 360i.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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