Reports: Dentsu May Acquire AKQA

  |  September 17, 2010   |  Comments

Japanese holding company is said to have offered $600M for the digital agency, according to reports.

Dentsu, one of the largest global ad holding companies, is hoping to acquire digital shop AKQA for $600 million, according to reports. The Japanese firm wants to expand its presence in Western markets, particularly in the U.K. and the U.S., U.K.-based newspaper the Guardian reported.

Citing unnamed sources, the Guardian report suggested General Atlantic, a private equity firm that has a stake in AKQA, is in favor of the deal. But AKQA Chairman Ajaz Ahmed and CEO Tom Bedecarre - who own an estimated 10 percent share of the company - apparently are not.

As the report notes, however, AKQA is likely approached on a regular basis regarding a potential purchase, and Dentsu's competing agency networks - such as WPP and Publicis - are probably monitoring the firm's progress closely.

AKQA clients have included major global brands including Volkswagen, Gap, and McDonald's, and the agency currently operates offices in San Francisco, New York, Washington, Amsterdam, Berlin, London and Shanghai.

Dentsu, meanwhile, has been growing its ties with U.S.-based companies, and earlier this month forged a multi-year partnership with ad management and exchange platform OpenX, launching an online ad exchange in Japan. In January it also acquired U.S.-based innovation interactive, which includes digital agency 360i.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...