Home  › Media › Video

YouTube Chases Premium Content With New Hires

  |  September 20, 2010   |  Comments

New execs will pursue relationships with studios, broadcasters and cable networks.

As it continues to pursue relationships with providers of premium and professionally produced video content, YouTube today announced the appointment of two content-focused executives.

Dean Gilbert will join as global head of content, vacating his current role as VP of product management at YouTube parent Google. Meanwhile Robert Kyncl will join the company from movie rental service Netflix, filling the role of global head of TV and film entertainment.

In a blog post, YouTube co-head Salar Kamangar said Kyncl will be responsible for building YouTube's content partner presence in Hollywood, and overseeing its content partnerships with studios, broadcasters, cable networks, talent agencies and new media companies.

YouTube has been pursuing content deals with a range of media companies over the past 18 months, and has, for example, signed deals to distribute ad-supported content from some of the U.K.'s major commercial broadcasters, including Five and Channel 4. It also secured ad-supported content from record labels through a content syndication relationship with Vevo, which launched late last year.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...