Home  › Media › Video

YouTube Chases Premium Content With New Hires

  |  September 20, 2010   |  Comments

New execs will pursue relationships with studios, broadcasters and cable networks.

As it continues to pursue relationships with providers of premium and professionally produced video content, YouTube today announced the appointment of two content-focused executives.

Dean Gilbert will join as global head of content, vacating his current role as VP of product management at YouTube parent Google. Meanwhile Robert Kyncl will join the company from movie rental service Netflix, filling the role of global head of TV and film entertainment.

In a blog post, YouTube co-head Salar Kamangar said Kyncl will be responsible for building YouTube's content partner presence in Hollywood, and overseeing its content partnerships with studios, broadcasters, cable networks, talent agencies and new media companies.

YouTube has been pursuing content deals with a range of media companies over the past 18 months, and has, for example, signed deals to distribute ad-supported content from some of the U.K.'s major commercial broadcasters, including Five and Channel 4. It also secured ad-supported content from record labels through a content syndication relationship with Vevo, which launched late last year.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...