New execs will pursue relationships with studios, broadcasters and cable networks.
As it continues to pursue relationships with providers of premium and professionally produced video content, YouTube today announced the appointment of two content-focused executives.
Dean Gilbert will join as global head of content, vacating his current role as VP of product management at YouTube parent Google. Meanwhile Robert Kyncl will join the company from movie rental service Netflix, filling the role of global head of TV and film entertainment.
In a blog post, YouTube co-head Salar Kamangar said Kyncl will be responsible for building YouTube's content partner presence in Hollywood, and overseeing its content partnerships with studios, broadcasters, cable networks, talent agencies and new media companies.
YouTube has been pursuing content deals with a range of media companies over the past 18 months, and has, for example, signed deals to distribute ad-supported content from some of the U.K.'s major commercial broadcasters, including Five and Channel 4. It also secured ad-supported content from record labels through a content syndication relationship with Vevo, which launched late last year.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT