Home  › Media › Media Buying

Rosetta Acquires Digital Agency Level Studios

  |  September 20, 2010   |  Comments

Agency says acquisition will add strength around emerging devices and technologies.

New Jersey-based Rosetta has announced it will acquire digital-focused agency Level Studios, and claims the deal will make it the fifth largest digital outfit in North America with over 1,000 staff and 10 offices across U.S. and Canada. Terms of the deal were not disclosed.

Level offers a range of digital services, including media strategy and buying, creative, and support for emerging devices and technology. Its clients have included Apple, Toyota, Hewlett-Packard, and Quiksilver.

Commenting on the acquisition, Rosetta CEO Chris Kuenne suggested Level's strength in emerging technologies was a key motivation for the purchase. "Rosetta is known for segmentation and e-commerce technology, and now we're going to take that...into connected devices. Level’s position on the leading edge of content, platforms and devices and Rosetta’s depth and scale in strategy, creative and technology and its expertise in personality segmentation are a powerful combination."

Following the merger, Level's 215 staff and three California offices will operate as "Level, a Rosetta Company," and will leverage each other's capabilities and staff to service both their existing and prospective clients. Rosetta said the two companies expected to generate around $215 million in revenue in 2010, and intend to compete with agencies such as Digitas, Razorfish, Sapient, RG/A, and AKQA.

Level’s President and CEO Tom Adamski said the companies would focus on their expertise on the healthcare, retail, financial services, B2B, consumer electronics, automotive, gaming and entertainment markets.

Last week, reports suggested rival agency AKQA might also be the subject of an acquisition, with interest from Japanese agency group Dentsu. AKQA declined to comment.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...