Home  › Social › Social Media
oktoberfest

Lufthansa Puts Foursquare In Lederhosen

  |  September 21, 2010   |  Comments

Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Munich, Germany.

oktoberfestFacebook Places hasn't landed in Germany yet, so Lufthansa is dressing Foursquare up in lederhosen for an Oktoberfest campaign.

The airline becomes the first major German brand to run a campaign on the geo-social platform. People who check in at three different "Wiesn" locations during Munich's Oktoberfest can earn a 20 Euro voucher for a future Lufthansa booking - as well as an official Foursquare badge for the event.

Interestingly, the Foursquare campaign is built into a recently redesigned Lufthansa Facebook page that incorporates more location-oriented elements. For instance, the page now includes a "Your Area" tab that lets viewers select a home nation with a couple of clicks before country-specific offers appear. Yesterday, for instance, the Facebook page was offering U.S. citizens special offers and other information on traveling to Germany for Oktoberfest.

The new page also includes an "LH Oktoberfest" tab for the campaign. People who click the tab will see a page describing how to play an Oktoberfest-themed game, while a Facebook-branded "Visit Now" button appears in the lower right-hand corner. However, those who click that Facebook-branded button are taken to a micro-site that details how to download Foursquare's app and how to earn the flight voucher. It also includes tips on how to visit beer tents around Munich's annual festival.

Additionally, visitors to Lufthansa’s Facebook page can now order tickets without leaving the social site for destinations in the U.S., Germany, India, Sweden, Spain, Great Britain, Greece, Turkey, and the United Arab Emirates. The German airline follows Delta Airlines' implementation of a tickets-selling widget in August.

Meanwhile, for geo-social marketing watchers, it will be interesting to see whether or not brands like Lufthansa will still bother partnering with Foursquare around the time of Oktoberfest 2011. By then, Facebook Places will likely be worldwide and possibly used at a scale so far unseen in the nascent geo-social space. Since launching Places last month in the U.S., the Palo Alto, CA-based Facebook has also premiered the service in the United Kingdom and Japan.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...