Developers will be able to sell their in-app inventory to ad networks that are RIM partners.
BlackBerry manufacturer Research In Motion today announced the launch of a mobile ad platform for developers, which will pool in-app ad inventory for sale to partner ad networks, including Millennial Media and Jumptap.
RIM says the platform - dubbed the BlackBerry Application Platform - will allow developers to monetize their software more effectively by eliminating the need to manage relationships with multiple networks. Instead, the service will optimize their inventory to maximize yield, with the developer receiving 60 percent of the resulting ad revenue. "The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization," said Alan Brenner, senior vice president of BlackBerry Platform at RIM.
Apple's recently launched iAd product provides developers on its platform with a similar service, and offers them the same chunk of ad revenue. However, Apple sells the inventory itself, rather than passing it on to a network to sell.
At launch, RIM's platform will aggregate ads from networks, including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. RIM says it expects to integrate other networks, including Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where, and xAD, in coming months.
At launch, supported ad formats will include standard Mobile Marketing Association mobile banner ads, as well as HTML 5-based rich media ads. RIM says it will also be integrating mobile rich media technology from third-party vendors, including Medialets.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT