Developers will be able to sell their in-app inventory to ad networks that are RIM partners.
BlackBerry manufacturer Research In Motion today announced the launch of a mobile ad platform for developers, which will pool in-app ad inventory for sale to partner ad networks, including Millennial Media and Jumptap.
RIM says the platform - dubbed the BlackBerry Application Platform - will allow developers to monetize their software more effectively by eliminating the need to manage relationships with multiple networks. Instead, the service will optimize their inventory to maximize yield, with the developer receiving 60 percent of the resulting ad revenue. "The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization," said Alan Brenner, senior vice president of BlackBerry Platform at RIM.
Apple's recently launched iAd product provides developers on its platform with a similar service, and offers them the same chunk of ad revenue. However, Apple sells the inventory itself, rather than passing it on to a network to sell.
At launch, RIM's platform will aggregate ads from networks, including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. RIM says it expects to integrate other networks, including Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where, and xAD, in coming months.
At launch, supported ad formats will include standard Mobile Marketing Association mobile banner ads, as well as HTML 5-based rich media ads. RIM says it will also be integrating mobile rich media technology from third-party vendors, including Medialets.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015