Home  › Media › Video

AOL Fills Gap in Video Business, Buys Syndicator 5Min Media

  |  September 28, 2010   |  Comments

Deal comes amid rumors that AOL may also acquire TechCrunch.

It wasn't the acquisition news that many expected from AOL today, but the increasingly content-focused company has acquired 5min Media, a video distribution firm in New York.

5min Media takes video created by others and distributes it among its large network of publishers. The company claims a library of more than 200,000 videos from both well-known professional producers (CBS, Scripps) and smaller, independent studios, and a network of 800 partner sites. According to ComScore, its videos reached an audience of more than 20 million unique viewers and more than 130 million video streams in the U.S. last month.

The acquisition provides a logical compliment to AOL's $36.5 million January purchase of StudioNow, a video–production house. AOL now has the infrastructure to create and distribute video on a mass scale.

"What we're trying to build here is end-to-end capability for video," said David Eun, president of AOL media and studios. "What 5min Media allows us to do is take out ability to create and distribute our content and extend it, so we’re able to syndicate our content to a wider array of sites. It also allows us to bring in third-party content to our sites."

Terms of the deal were not disclosed.

Just last week, Tim Armstrong, chairman and CEO of AOL, said at a Goldman Sachs media conference that his company was placing a high priority on video. Eun mentioned that speech in explaining the 5min acquisition, and wouldn't rule out the possibility of more acquisitions to come in the video space.

"This is a big priority for us, and we are going to be looking to make smart deals," he said.

One deal that has been much speculated about this week is AOL's possible acquisition of influential Silicon Valley technology blog TechCunch. Eun declined to comment on the speculation.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...