Home  › Media › Media Buying
mike-arrington

AOL Will Buy TechCrunch, Mike Arrington and All

  |  September 28, 2010   |  Comments

"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong.

mike-arringtonMost executives, when they successfully negotiate a merger, release carefully written press releases in which each party lavishly praises the other and then pretty much leave it at that.

Not so Mike Arrington. When the TechCrunch founder announced the tech blog's acquisition (actually the acquisition of its holding company, TechCrunch Inc.) by AOL today and then dramatically signed the deal on stage at the TechCruch Disrupt conference, he apparently couldn't resist closing on a sour note.

"It all starts off so well," Arrington said, after awkwardly embracing his new boss, AOL CEO Tim Armstrong.

Such acid-tongued asides are par for the course with Arrington, and AOL surely knows what it's getting into by acquiring him. Indeed, the company has gone out of its way to ensure he remains attached to the blog as long as possible.

"I have a funny idea that I'll be here at least three years based on a variety of incentives," he said. Additionally, he praised AOL for agreeing to place no editorial bounds on what TechCrunch may publish.

Terms of the deal weren't disclosed. TechCrunch Inc.'s network includes MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase, as well as events such as The Disrupt series and The Crunchies Awards. It joins other AOL-owned blogs like Engadget; TUAW, the unofficial Apple weblog; and DownloadSquad.

News of the acquisition caps a very busy couple of days for AOL. On Monday it unveiled a widely anticipated revamp of its Web page design, including a much larger ad format, beginning with placements on StyleList and Moviefone.com.

And this morning the company said it had acquired 5min Media, a video distribution firm. 5min takes video created by others and distributes it among its network of publishers. The company claims a library of more than 200,000 videos from both well-known professional producers (CBS, Scripps) and smaller, independent studios, and a network of 800 partner sites.

Tags:

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...