"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong.
Most executives, when they successfully negotiate a merger, release carefully written press releases in which each party lavishly praises the other and then pretty much leave it at that.
Not so Mike Arrington. When the TechCrunch founder announced the tech blog's acquisition (actually the acquisition of its holding company, TechCrunch Inc.) by AOL today and then dramatically signed the deal on stage at the TechCruch Disrupt conference, he apparently couldn't resist closing on a sour note.
"It all starts off so well," Arrington said, after awkwardly embracing his new boss, AOL CEO Tim Armstrong.
Such acid-tongued asides are par for the course with Arrington, and AOL surely knows what it's getting into by acquiring him. Indeed, the company has gone out of its way to ensure he remains attached to the blog as long as possible.
"I have a funny idea that I'll be here at least three years based on a variety of incentives," he said. Additionally, he praised AOL for agreeing to place no editorial bounds on what TechCrunch may publish.
Terms of the deal weren't disclosed. TechCrunch Inc.'s network includes MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase, as well as events such as The Disrupt series and The Crunchies Awards. It joins other AOL-owned blogs like Engadget; TUAW, the unofficial Apple weblog; and DownloadSquad.
News of the acquisition caps a very busy couple of days for AOL. On Monday it unveiled a widely anticipated revamp of its Web page design, including a much larger ad format, beginning with placements on StyleList and Moviefone.com.
And this morning the company said it had acquired 5min Media, a video distribution firm. 5min takes video created by others and distributes it among its network of publishers. The company claims a library of more than 200,000 videos from both well-known professional producers (CBS, Scripps) and smaller, independent studios, and a network of 800 partner sites.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT