"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong.
Most executives, when they successfully negotiate a merger, release carefully written press releases in which each party lavishly praises the other and then pretty much leave it at that.
Not so Mike Arrington. When the TechCrunch founder announced the tech blog's acquisition (actually the acquisition of its holding company, TechCrunch Inc.) by AOL today and then dramatically signed the deal on stage at the TechCruch Disrupt conference, he apparently couldn't resist closing on a sour note.
"It all starts off so well," Arrington said, after awkwardly embracing his new boss, AOL CEO Tim Armstrong.
Such acid-tongued asides are par for the course with Arrington, and AOL surely knows what it's getting into by acquiring him. Indeed, the company has gone out of its way to ensure he remains attached to the blog as long as possible.
"I have a funny idea that I'll be here at least three years based on a variety of incentives," he said. Additionally, he praised AOL for agreeing to place no editorial bounds on what TechCrunch may publish.
Terms of the deal weren't disclosed. TechCrunch Inc.'s network includes MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase, as well as events such as The Disrupt series and The Crunchies Awards. It joins other AOL-owned blogs like Engadget; TUAW, the unofficial Apple weblog; and DownloadSquad.
News of the acquisition caps a very busy couple of days for AOL. On Monday it unveiled a widely anticipated revamp of its Web page design, including a much larger ad format, beginning with placements on StyleList and Moviefone.com.
And this morning the company said it had acquired 5min Media, a video distribution firm. 5min takes video created by others and distributes it among its network of publishers. The company claims a library of more than 200,000 videos from both well-known professional producers (CBS, Scripps) and smaller, independent studios, and a network of 800 partner sites.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT