Home  › Media › Media Buying
mike-arrington

AOL Will Buy TechCrunch, Mike Arrington and All

  |  September 28, 2010   |  Comments

"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong.

mike-arringtonMost executives, when they successfully negotiate a merger, release carefully written press releases in which each party lavishly praises the other and then pretty much leave it at that.

Not so Mike Arrington. When the TechCrunch founder announced the tech blog's acquisition (actually the acquisition of its holding company, TechCrunch Inc.) by AOL today and then dramatically signed the deal on stage at the TechCruch Disrupt conference, he apparently couldn't resist closing on a sour note.

"It all starts off so well," Arrington said, after awkwardly embracing his new boss, AOL CEO Tim Armstrong.

Such acid-tongued asides are par for the course with Arrington, and AOL surely knows what it's getting into by acquiring him. Indeed, the company has gone out of its way to ensure he remains attached to the blog as long as possible.

"I have a funny idea that I'll be here at least three years based on a variety of incentives," he said. Additionally, he praised AOL for agreeing to place no editorial bounds on what TechCrunch may publish.

Terms of the deal weren't disclosed. TechCrunch Inc.'s network includes MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase, as well as events such as The Disrupt series and The Crunchies Awards. It joins other AOL-owned blogs like Engadget; TUAW, the unofficial Apple weblog; and DownloadSquad.

News of the acquisition caps a very busy couple of days for AOL. On Monday it unveiled a widely anticipated revamp of its Web page design, including a much larger ad format, beginning with placements on StyleList and Moviefone.com.

And this morning the company said it had acquired 5min Media, a video distribution firm. 5min takes video created by others and distributes it among its network of publishers. The company claims a library of more than 200,000 videos from both well-known professional producers (CBS, Scripps) and smaller, independent studios, and a network of 800 partner sites.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...