Home  › Marketing › Strategies

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

  |  October 5, 2010   |  Comments

Appointment unites the agency's digital and print spending activities under one reporting structure.

MediaVest USA hired Sarah Baehr, a veteran of Razorfish and OgilvyOne, as SVP, director of digital publishing solutions. The move unites the agency's digital and print spending activities under one reporting structure, according to Donna Speciale, president of investment and activation.

sarah"At some point, we will be very audience focused, more so than media focused," said Speciale. "Sarah's role is the next evolution of...this, to immerse digital and print as a holistic effort."

Baehr (pictured on the left) was VP of media and national media lead at Razorfish, heading up all of the agency's media spending activities. She left last January, not long after Publicis acquired the agency from Microsoft, and became associate partner for search and media at New Jersey-based Rosetta. While MediaVest is focused on leveraging individual publisher relationships, rather than the increasingly common ad exchange and network models, Baehr suggested the latter has a place in the agency's activities.

"The exchange model is a place where you can leverage scale and insight, and you can potentially gain from having a deeper relationship with publishers," Baehr said. "These major publishers have a wealth of information about how people consume content across platforms."

Baehr reports to Robin Steinberg, director of publisher investment and activation. She'll also be responsible for training MediaVest's print people in digital platforms.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs