Home  › Marketing › Strategies

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

  |  October 5, 2010   |  Comments

Appointment unites the agency's digital and print spending activities under one reporting structure.

MediaVest USA hired Sarah Baehr, a veteran of Razorfish and OgilvyOne, as SVP, director of digital publishing solutions. The move unites the agency's digital and print spending activities under one reporting structure, according to Donna Speciale, president of investment and activation.

sarah"At some point, we will be very audience focused, more so than media focused," said Speciale. "Sarah's role is the next evolution of...this, to immerse digital and print as a holistic effort."

Baehr (pictured on the left) was VP of media and national media lead at Razorfish, heading up all of the agency's media spending activities. She left last January, not long after Publicis acquired the agency from Microsoft, and became associate partner for search and media at New Jersey-based Rosetta. While MediaVest is focused on leveraging individual publisher relationships, rather than the increasingly common ad exchange and network models, Baehr suggested the latter has a place in the agency's activities.

"The exchange model is a place where you can leverage scale and insight, and you can potentially gain from having a deeper relationship with publishers," Baehr said. "These major publishers have a wealth of information about how people consume content across platforms."

Baehr reports to Robin Steinberg, director of publisher investment and activation. She'll also be responsible for training MediaVest's print people in digital platforms.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...