Appointment unites the agency's digital and print spending activities under one reporting structure.
MediaVest USA hired Sarah Baehr, a veteran of Razorfish and OgilvyOne, as SVP, director of digital publishing solutions. The move unites the agency's digital and print spending activities under one reporting structure, according to Donna Speciale, president of investment and activation.
"At some point, we will be very audience focused, more so than media focused," said Speciale. "Sarah's role is the next evolution of...this, to immerse digital and print as a holistic effort."
Baehr (pictured on the left) was VP of media and national media lead at Razorfish, heading up all of the agency's media spending activities. She left last January, not long after Publicis acquired the agency from Microsoft, and became associate partner for search and media at New Jersey-based Rosetta. While MediaVest is focused on leveraging individual publisher relationships, rather than the increasingly common ad exchange and network models, Baehr suggested the latter has a place in the agency's activities.
"The exchange model is a place where you can leverage scale and insight, and you can potentially gain from having a deeper relationship with publishers," Baehr said. "These major publishers have a wealth of information about how people consume content across platforms."
Baehr reports to Robin Steinberg, director of publisher investment and activation. She'll also be responsible for training MediaVest's print people in digital platforms.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT