Home  › Marketing › Strategies
Zachary Rodgers

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

  |  October 5, 2010   |  Comments

MediaVest USA hired Sarah Baehr, a veteran of Razorfish and OgilvyOne, as SVP, director of digital publishing solutions. The move unites the agency's digital and print spending activities under one reporting structure, according to Donna Speciale, president of investment and activation.

sarah"At some point, we will be very audience focused, more so than media focused," said Speciale. "Sarah's role is the next evolution of...this, to immerse digital and print as a holistic effort."

Baehr (pictured on the left) was VP of media and national media lead at Razorfish, heading up all of the agency's media spending activities. She left last January, not long after Publicis acquired the agency from Microsoft, and became associate partner for search and media at New Jersey-based Rosetta. While MediaVest is focused on leveraging individual publisher relationships, rather than the increasingly common ad exchange and network models, Baehr suggested the latter has a place in the agency's activities.

"The exchange model is a place where you can leverage scale and insight, and you can potentially gain from having a deeper relationship with publishers," Baehr said. "These major publishers have a wealth of information about how people consume content across platforms."

Baehr reports to Robin Steinberg, director of publisher investment and activation. She'll also be responsible for training MediaVest's print people in digital platforms.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...