Google's mobile operating system is rapidly gaining ground on Apple's iPhone OS, according to Nielsen.
Smartphone devices running Google's Android mobile operating system were more popular than iPhones among new acquirers in the U.S. during August, according to data from The Nielsen Company.
The measurement firm estimates 32 percent of handsets acquired over the course of the month were the running Android OS, compared to 25 percent running Apple's iPhone OS, and 26 percent running RIM's BlackBerry OS. Android's growth appears to have come at the iPhone's expense, its share dropping from 26 percent in July, while Android's grew from 28 percent.
Overall, however, the iPhone still accounts for more smartphone devices in the market at 28 percent, but Android is catching it rapidly, growing its share by six percentage points in the last three months.
The continued growth of Android has important implications for both developers and advertisers operating in the mobile space. For both parties it makes sense to prioritize the platform with the largest audience, and based on its current rate of growth, that's likely to be Android within the next six months.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014