Home  › Stats

Android Sales Outpace iPhone in August

  |  October 8, 2010   |  Comments

Google's mobile operating system is rapidly gaining ground on Apple's iPhone OS, according to Nielsen.

Smartphone devices running Google's Android mobile operating system were more popular than iPhones among new acquirers in the U.S. during August, according to data from The Nielsen Company.

The measurement firm estimates 32 percent of handsets acquired over the course of the month were the running Android OS, compared to 25 percent running Apple's iPhone OS, and 26 percent running RIM's BlackBerry OS. Android's growth appears to have come at the iPhone's expense, its share dropping from 26 percent in July, while Android's grew from 28 percent.

Overall, however, the iPhone still accounts for more smartphone devices in the market at 28 percent, but Android is catching it rapidly, growing its share by six percentage points in the last three months.

The continued growth of Android has important implications for both developers and advertisers operating in the mobile space. For both parties it makes sense to prioritize the platform with the largest audience, and based on its current rate of growth, that's likely to be Android within the next six months.

nielsenmobile1

nielsenmobile2

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs