IAB Reports Record Half Year for U.S. Online Advertising

  |  October 12, 2010   |  Comments

First six months of 2010 suggest a return to health for the online advertising market, according to IAB report.

The first six months of 2010 represented the largest on record in terms of online ad spend, according to the IAB's bi-annual Internet Advertising Revenue Report. The research, conducted in partnership with PricewaterhouseCoopers, estimates advertisers spent a total of $12.1 billion during that period, representing 11.3 percent growth compared with the first half of 2009.

Based on the report's findings, David Silverman, a partner at PwC, said online ad spend is on course to reach at least $24 billion in 2010, which would represent the industry's healthiest year since the IAB began conducting its annual spending research in 1996.

According to the report, growth in online spending was driven by a return to health for the display ad market, which grew 16 percent during the first half of 2010 on a year-over-year basis. Within that category, video advertising and sponsorships helped drive growth, increasing by 31 percent and 32 percent, respectively.

Paid search engine advertising also enjoyed a positive start to the year, growing 11.6 percent compared to the first half of 2009 and retaining a 47 percent share of overall online ad spend.

In terms of verticals, the travel and packaged goods categories helped contribute to the growth in spend, increasing their share of spend by one percentage points and two percentage points, respectively. Meanwhile, however, telecom advertisers reduced their share of spend from 16 percent to 14 percent in the first half of the year.

Overall, the estimates echo those made by the IAB's U.K. branch last week, which suggested online ad spend grew by 10 percent in that market during the first half of the year, also aided by growth in display and video advertising specifically.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...