Yahoo's network reaches more U.S. users than any other, according to comScore.
Below, the top ten online display advertising networks in the U.S. by reach, according to data from comScore.
The measurement firm estimates Yahoo's network continues to reach more U.S. users than any other, with 85.9 percent audience penetration. AOL Advertising and Google's Ad Network follow it, with 85.7 and 82.7 percent, respectively, followed by ValueClick and Turn Media.
Networks operated by 24/7 Real Media, AdBrite, Collective Network, Specific Media, and Microsoft round out the top ten.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT